Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 120

CMO Traditional Marketing Communications Marketing 120

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

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Performance Marketing Transform Marketing Marketers 82

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. How it helps you Trend lines simplify the process of identifying patterns and forecasting future performance directly within HubSpot reports. In your inbox.

Transform 109

Transform Management Analytics Communications 109

Customers.ai

FEBRUARY 7, 2024

Aslam’s expertise isn’t just limited to Google Ads; he’s a digital marketing virtuoso, having co-founded Driven Mastermind and Nido Marketing, and co-authored “You vs Google,” a number one Amazon bestseller.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

SmartBrief - Marketing

JANUARY 23, 2024

billion in 2024. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5

Shoppers 105

Shoppers Customer loyalty Advertisers Advertising 105

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment.

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Customer Advertisers Advertising Customer Journey 130

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Duct Tape Marketing

AUGUST 22, 2024

Hey, digital marketers, this one's for you. Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. Now, this offer is limited to new active campaign customers only. So what are you waiting for? (08:14): Alright, acquisition and retention.

CMO 88

CMO Customer Journey Transform User-Generated 88

Spiralytics

AUGUST 22, 2024

Singapore, recognized as a hub of innovation and technology, sees businesses of all sizes vying for digital prominence. The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. Add process-oriented thoughts from Anoob/Khanjan What are the core components of an effective AI prompt for digital marketing purposes?

Transform 105

Transform User-Generated Marketing Marketers 105

Duct Tape Marketing

AUGUST 22, 2024

Hey, digital marketers, this one's for you. Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. Now, this offer is limited to new active campaign customers only. So what are you waiting for? (08:14): Alright, acquisition and retention.

CMO 77

CMO Customer Journey Transform User-Generated 77

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Duct Tape Transcript Email Download New Tab John: Hello and welcome to another episode of the duct tape marketing podcast. Click on over and give us a review on iTunes, please!

CMO 92

CMO Law Non-Profit Entertainment 92

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. Plus, leaders are being asked to do more with less budget.

Influencer Marketing 144

Influencer Marketing Customer loyalty Transform Marketing 144

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. Additional reading.

Performance Marketing 102

Performance Marketing User-Generated Marketing Marketers 102

Hubspot Marketing

DECEMBER 20, 2024

Read Marketing Wrapped 2024 & Top Strategies for the New Year, According to Spotify's Global Head of Business Marketing Somewhere around October, when the veil between worlds became thin, the Sacred Timeline split, and Chris Savages question is asked again, resulting in two threads of questions.

Transform 97

Transform Marketing Marketers CMO 97

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? This will help you stay ahead of the trends and fix non-performing marketing assets. What does B2B SEO look like for 2024? So, what is B2B SEO?

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SEO Whitepaper B2C eBook 94

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. This useful piece of technology, which will be phased out in 2024, tracks the shopping behaviors of prospective customers and serves them retargeted digital ads.

Marketing 108

Marketing Marketers CRM Law 108

Backlinko

JULY 2, 2024

WTSFest Date: September 19, 2024 Location: Philadelphia, Pennsylvania Price: $399 (in-person attendance), $99 (recording only) The Women in Tech SEO Festival (WTSFest) is a full-day conference. Likely during coffee and lunch breaks. Price State of Search ticket price ranges from $597 to $997 depending on the purchase date.

SEO 105

SEO Gen Z Price Education 105

Spiralytics

AUGUST 22, 2024

Singapore, recognized as a hub of innovation and technology, sees businesses of all sizes vying for digital prominence. The local e-commerce market is expected to grow at a robust 13.70% CAGR from 2024 to 2032 , driven by high internet penetration, a tech-savvy population, and a strong preference for online shopping.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Backlinko

DECEMBER 19, 2024

Next, scroll down to see this blogs top-performing marketing channels: As you can see, The Maker Makes gets 99.93% of its traffic from organic search. He often comments on posts from digital marketing bloggers and thought leaders on Linkedin. By November 2024, Broken Oven Bakings monthly visitors skyrocketed to 76,600.

Affiliate Marketing 98

Affiliate Marketing Analytics SEO User-Generated 98