Backlinko

JULY 26, 2024

Want to learn about the state of blogging in 2024? Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024. What are the benefits of blogging to businesses? What are the most popular blogging formats?

User-Generated 96

User-Generated B2C eBook Content Marketing 96

Lusha

DECEMBER 9, 2024

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Marketing Insider Group

FEBRUARY 27, 2024

With such overwhelming exposure, it’s imperative to understand best practices, lean on an experienced marketing agency , and plan and execute strategically. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers. Budget Allocate your resources wisely.

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Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

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Email Marketing Customer Customer Journey eBook 135

Rock Content

MARCH 19, 2024

Influencer marketing and guest blogging opportunities can be solid ways to tap into a ready-made audience that’s in the market for exactly what you’re offering. The post B2B Lead Generation: The 2024 Game Changer for Marketers appeared first on Rock Content.

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Buffer Marketing

APRIL 10, 2024

View this post on Instagram A post shared by Andrea Fox- IG and Social Media Expert | Biz Coach (@timeofdre) Create and sell digital products : Develop ebooks, courses, presets, or templates that share your knowledge and skills with your audience. Digital products are easily scalable and can provide passive income once created. Your niche.

Affiliate Marketing 123

Affiliate Marketing Non-Profit Finance Promotion 123

Vertical Response

OCTOBER 9, 2023

Every email marketer knows the value of creating valuable and engaging content to attract and retain subscribers. In this article, we will explore creative ways to monetize your content in 2024, uncovering new strategies and leveraging digital platforms to maximize your profits. In today’s digital age, content is king.

Non-Profit 69

Non-Profit Affiliate Marketing Transform Email Marketing 69

illumin

OCTOBER 17, 2024

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. In 1978, the first recorded marketing email was sent.

Email Marketing 59

Email Marketing Marketing eBook Marketers 59

Unbounce

JUNE 15, 2024

Updated on June 15, 2024. With this in mind, your conversion goal and problem statement would look something like this: Conversion goal : ebook downloads Problem statement : “My target audience is busy, and the time it takes to read the ebook is a barrier that keeps them from downloading it.”

eBook 98

eBook User-Generated Education Place 98

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

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Whitepaper User-Generated eBook Health 111

Exposure Ninja

FEBRUARY 2, 2024

Lead generation takes up a lot of any marketer’s thinking time. Here are some of the best ways to increase leads in 2024, starting with some quick wins that can help you get more leads sooner rather than later. Below is an ad from the email platform Klaviyo promoting an eBook.

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User-Generated eBook Price Digital Marketing 52

Exposure Ninja

FEBRUARY 2, 2024

Lead generation takes up a lot of any marketer’s thinking time. Here are some of the best ways to increase leads in 2024, starting with some quick wins that can help you get more leads sooner rather than later. Below is an ad from the email platform Klaviyo promoting an eBook.

User-Generated 52

User-Generated eBook Digital Marketing Price 52

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Unbounce

MAY 13, 2024

Updated on May 13, 2024. Examples would be an ebook, whitepaper, or webinar registration. Post-conversion tests: Email campaigns, nurture sequences, etc. Email campaign testing ideas After your landing page has done its job and captured an email—the testing doesn’t have to stop. It happens to the best of us.

Price 105

Price eCommerce Copywriting User-Generated 105

Lusha

JULY 17, 2024

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. Gone are the days of relying solely on cold calls and mass emails. Why Lead Generation Matters in 2024 In 2024, lead generation remains a cornerstone of business growth.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS Digital Marketing 52

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Updated on April 18, 2024. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important?

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Hubspot Marketing

JUNE 24, 2024

That’s why lead nurturing emails are one of the most effective ways to enhance your sales funnel and email marketing strategy , decrease marketing costs, and increase conversions. Lead nurturing emails connect your customer to your product without hard selling.

Whitepaper 128

Whitepaper User-Generated Education eBook 128

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Lusha

JULY 21, 2024

But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients? This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth.

Customer Acquisition 52

Customer Acquisition CRM User-Generated Customer Journey 52

SocialPilot

JANUARY 26, 2024

” “Create an outline for an informative eBook that addresses common pain points in [Industry], to be used as a lead magnet on our website.” ” AI Prompts For Email Marketing With more than 4 billion people using emails across the globe, there is an enormous amount of potential for AI in email marketing.

Transform 105

Transform User-Generated Marketing Marketers 105

Unbounce

OCTOBER 15, 2024

/ Lead generation Lead generation for marketing agencies: 9 actionable strategies By Josh Gallant. Updated on October 15, 2024. 21 min read Marketing agencies need one thing to succeed long-term: Qualified leads. Develop gated assets : Create valuable downloadable content like eBooks , white papers , templates , and checklists.

Marketing 98

Marketing Marketers User-Generated CRM 98

Duct Tape Marketing

AUGUST 1, 2024

I'm speaking marketing profs maybe, or agents have Change Marketing World AJ Wilcox (01:44): Or Inbound Agents of John Jantsch (01:45): Change for sure. So one of those coming up, depending upon when you're listening to it, the fall of 2024, so I was saying all air. Duct Tape Marketing podcast. That's right.

Transform 88

Transform eBook Thought Leadership Whitepaper 88

Rock Content

FEBRUARY 15, 2024

These include apps, software, digital products, downloadable ebooks, blog content, email marketing content, etc. For websites, an ideal loading time in 2024 is under two seconds – well under, if possible. Your users do expect a fast response and may go elsewhere if you don’t deliver.

Copywriting 98

Copywriting Energy eBook Product 98

Customers.ai

JANUARY 8, 2024

You can still use lead lists but you won’t run the risk of getting your email pinged. Creative Email Capture Whether it’s newsletters, lead magnets, ebooks, or whatever, you need to get creative in capturing user emails. What are the trends in B2B Outbound Lead Generation for 2024?

User-Generated 91

User-Generated Outbound Marketing CRM Law 91

Unbounce

MAY 28, 2024

Updated on May 28, 2024. It’s a meticulous method of analyzing, testing, and refining the elements of your landing page to boost the likelihood that a visitor will convert—whether that be signing up, making a purchase, or downloading your latest ebook. A step-by-step guide to running efficient tests April 30, 2024.

User-Generated 64

User-Generated Price eBook Education 64

Unbounce

MARCH 12, 2024

Updated on March 12, 2024. Ebooks and guides Pen a page-turning ebook thriller, a guide to urban beekeeping, or a cookbook with the delicious recipes your grandma brought over from the old country. For ebooks, familiarize yourself with formatting tools like Scrivener. In the digital library, every shelf is an opportunity.

Product 59

Product eCommerce eBook Shipping 59

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. This approach has become increasingly crucial in our interconnected world.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Unbounce

DECEMBER 18, 2024

Updated on December 18, 2024. Here are a few ideas to help you get started: Headlines: Headlines on content (whether an ebook, webinar, or landing page) are often the first thing visitors see. These magnets include everything from ebooks and webinars to free trials and whitepapers. Attracting customers?

User-Generated 52

User-Generated Customer Journey Price eBook 52

verse.ai

OCTOBER 1, 2024

Email marketing platforms. When you look at what emails are performing the best, that can clue you into what customers are most interested in. LinkedIn for B2C content marketing Traditionally, LinkedIn is used for B2B marketing. Social media is also a great place to ask questions and gain feedback.

B2C 59

B2C Content Marketing CRM Marketing 59

Unbounce

APRIL 19, 2024

Updated on April 16, 2024. Removing those friction points led to impressive results—and all it took was implementing tools anyone on the marketing team could use. The pop-up offered visitors an ebook resource in exchange for their name and email—no extra form fields to worry about. 20 min read Kobe and Jordan.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Unbounce

MAY 1, 2024

Updated on May 1, 2024. HubSpot: Experimenting with email formats Here’s an A/B testing email marketing example that shows that even the simplest elements like text alignment can influence user engagement. In fact, less than 25% of the left-justified email variants managed to outperform the control group.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Unbounce

JUNE 5, 2024

Updated on June 5, 2024. Your objective with ecommerce lead generation forms is often to collect only an email—occasionally a first name—to reduce the friction for visitors. Once you have an email, the possibilities open up for email marketing and retargeting ad campaigns.

eCommerce 52

eCommerce User-Generated Law Real Estate 52

Duct Tape Marketing

AUGUST 22, 2024

ActiveCampaign is that rare platform that's affordable, easy to use, and capable of handling even the most complex marketing automation needs. They provide every new customer with one-on-one personal training and free migrations from your current marketing automation or email marketing provider. Lots of other resources.

CMO 64

CMO Customer Journey Transform User-Generated 64

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? (No,

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? (No,

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52