Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? more prospects than other social media platforms (yes, you read that right) Pinterest saw a 50% YoY increase in buyable items saved to boards in 2024 Olivia’s takeaway? “If

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. Here’s why you should implement it in your marketing strategy ASAP. Memes are the highest leverage marketing on earth. Know the problems. Embrace the cringe.

Gen Z 113

Gen Z Finance Marketing Marketers 113

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Hey, weve all been there.

Gen Z 109

Gen Z User-Generated Marketing Marketers 109

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Today (Sept. In 2023, the pay gap stood at 16.5%.

Gen Z 97

Gen Z Millennials Advertisers Advertising 97

Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies. in May 2024.

Gen Z 87

Gen Z Millennials Social Media Marketing User-Generated 87

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 114

Gen Z Health Influencer Marketing Food 114

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Hubspot Marketing

DECEMBER 13, 2023

Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Here are the top predictions of how the creator economy will evolve in 2024. Two years later, Shorts continues to grow.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. Gen X: six hours and five minutes. But what are people doing online?

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 85

Branding Gen Z Pharmaceutical Health 85

Hubspot Marketing

DECEMBER 16, 2024

In the spirit of reflection, I give you "Marketing Wrapped": Kao's top marketing strategies of 2024, and what to bring into 2025. If Kao had to choose a cornerstone of 2024's Marketing Wrapped, she'd choose "Connection." Which is why Wrapped is such a strong marketing tactic. This makes sense to me.

Gen Z 104

Gen Z B2C Health Marketing 104

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Sprout Social

MAY 7, 2025

It has the highest reach of any messaging service in the country, with Ofcom finding that 87% of UK adults were using the app as of May 2024. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool.

Gen Z 69

Gen Z Marketing Marketers Logistics 69

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Global ad spending in the social media advertising market is expected to reach $219.8 billion in 2024.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Hubspot Marketing

DECEMBER 13, 2023

Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Here are the top predictions of how the creator economy will evolve in 2024. Two years later, Shorts continues to grow.

Gen Z 105

Gen Z B2C User-Generated Branding 105

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships. In fact, one of their most popular serums is sold every 30 seconds.

CMO 103

CMO Gen Z Thought Leadership Entertainment 103

Hubspot Marketing

JANUARY 19, 2024

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles. The answer is to have an influencer reach them for you.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand. Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Hubspot Marketing

MAY 27, 2024

So, I’ll share an overview of some of my Facebook marketing strategies to help you drive engagement and conversions, along with insights from other marketing experts. Table of Contents Are Facebook ads worth pursuing in 2024? When I started out with Facebook ads, it was daunting. Incorporate video ads.

Gen Z 126

Gen Z Customer Journey Advertisers Advertising 126

Rock Content

OCTOBER 20, 2023

In this article, we explain what Influencer Marketing is and present the main Influencer Marketing statistics that you should consider for marketing in 2024. We’ll talk about the following topics: What is Influencer Marketing? Why Hire Influencers for Your Marketing Strategy?

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Gen Z ranked second, following closely with 82%.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Rock Content

JULY 16, 2024

And if you like numbers, I’ve gotten some of them for you too: as of February 2024, Reddit has an estimated 1.2 The Beginning: Google-Reddit Deal Let’s revisit the significant news from February 2024: Google and Reddit entered into a groundbreaking licensing agreement that captured the attention of the tech community.

Gen Z 98

Gen Z User-Generated Transform SEO 98

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Buffer Marketing

AUGUST 26, 2024

Even Instagram allows for text-based posts (in the form of Instagram Notes and ‘Create-mode’ Instagram Stories ), and TikTok introduced its own text-based post style in 2024.  In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z). In: Messy, authentic, candid snaps.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. Marketing Budgets are Increasing to Accommodate Data Privacy Changes. A few years ago, you really couldn’t.

Gen Z 129

Gen Z Millennials Marketing Marketers 129

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59