Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. billion in 2024. Most brands chase exposure. And, it works if you have deep pockets.

PR 98

PR User-Generated Transform Thought Leadership 98

Hootsuite

OCTOBER 16, 2024

. #1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports. Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves? Introducing some of the best (free and paid) TikTok analytics tools of 2024. Drumroll, please.

Analytics 116

Analytics Price PR Management 116

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. In a traditional sense, influencer seeding is a PR strategy.

Influencer Marketing 59

Influencer Marketing Gen Z Marketing Marketers 59

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 100

Gen Z Affiliate Marketing Influencer Marketing User-Generated 100

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 134

Social Media Marketing Marketing Marketers User-Generated 134

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In 2024, a deep understanding of social media buying is vital for getting a good ad ROI.

Advertisers 105

Advertisers Advertising PR Millennials 105

Sprout Social

MAY 22, 2025

During the 2024 Summer Olympics, their team shared the story of Boban event volunteer who sprang into action to collect swimmers lost caps during a break in the womens 100-meter breaststroke. For example, we learned through social listening that one of the emerging ways organizations were asking people to give in 2024 was organ donation.

Social Media Marketing 64

Social Media Marketing Transform Marketing Marketers 64

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 67

Health Influencer Marketing Food Retail 67

Sprout Social

DECEMBER 20, 2023

Influencer marketing The future of social media marketing involves creators and influencers. With Tagger by Sprout Social , we offer a creator and influencer marketing solution to help you ease into the future of social media. BuzzSumo also has a robust influencer marketing tool.

Branding 138

Branding Price Influencer Marketing Transform 138

Hubspot Marketing

OCTOBER 17, 2023

Image Source There’s no denying that affiliate marketing is a thriving industry with a bright future. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Top Affiliate Marketing Trends, According to Experts 1. Let’s get into it.

Affiliate Marketing 129

Affiliate Marketing Market Trends B2C Transform 129

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Due to its robust features built for enterprise-size organizations, BigCommerce stands out as a dynamic ecommerce platform.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Hubspot Marketing

JANUARY 19, 2024

Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. For example, beauty and lifestyle influencer Jackie Aina is often sent PR packages from makeup and skincare companies to review the products on camera and influence viewers to purchase.

Gen Z 134

Gen Z Influencer Marketing PR Promotion 134

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Her innovative approach has successfully harnessed the power of influencer marketing and data to elevate brands like Montblanc and Ray-Ban.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

Buffer Marketing

JUNE 13, 2024

Earned channels Earned media includes user-generated content (UGC), media coverage, social media shares, as well as PR and guest posts your brand pushes out. In a 2024 survey , 36% of consumers said they check at least two review websites or apps before reaching out to a local business. Probably not.

PR 131

PR User-Generated Promotion Key Performance Indicator 131

Neil Patel

JANUARY 18, 2023

Digital marketers need to pivot and think about ways to build their brand presence across all platforms, not just traditional search engines. SEO and content are still worthwhile investments, but newer opportunities such as influencer marketing and digital PR should also be part of the plan. Not yet convinced?

SEO 113

SEO Gen Z User-Generated Advertisers 113

SocialPilot

DECEMBER 7, 2023

Here’s the compilation of the 7 best social media podcasts of 2024 that you should tune in to. The Art of Social Media with Tejas Mehta The Art of Social Media is a popular podcast that offers a series of interviews with industry leading social media marketing experts and influencers. So here we are to guide you. What’s more?

Social Media Marketing 93

Social Media Marketing Entertainment Traditional Marketing PR 93

Search Engine Land

JANUARY 29, 2024

Dig deeper: 5 SEO content strategy considerations for 2024 and beyond Why should you conduct a search universe analysis? Conducting an SUA provides key benefits for brands.

Gen Z 104

Gen Z User-Generated SEO Millennials 104

Hubspot Marketing

MAY 5, 2025

As I look at AI and how its influencing marketing and social media, it hits me just how far weve come. And in marketing, youre probably already experimenting with those models or AI marketing bots to generate specific content. Marketers are moving fast, even as executives keep analyzing AIs value and use cases.

Price 86

Price PR Gen Z User-Generated 86

Search Engine Land

JULY 1, 2024

You’re missing out if you aren’t considering social platforms as search engines in 2024 and beyond. TikTok Any good SEO has picked up on TikTok’s influence on search demand. Scale brand awareness through the creation of more PR opportunities. Influencer marketing can also be a game-changer for your SEO strategy.

SEO 106

SEO PR User-Generated Shoppers 106