Sprout Social

SEPTEMBER 16, 2024

In this Instagram Reel, you can see someone behind the camera waving a wand and transforming Alumni Lawn into a magical scene, complete with twinkling lights adorning the university’s ancient elm and oak trees. Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily.

Transform 103

Transform PR Education Energy 103

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

SEPTEMBER 24, 2024

Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. The 2024 Influencer Marketing Report reveals that 59% of influencers consider a clear budget and payment structure the most important criteria when choosing a brand partner. Why is a roadmap important?

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Sprout Social

SEPTEMBER 26, 2024

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The would-be crisis became a PR triumph. The ad was accompanied by three words: “Just add milk.” The ad’s virality wasn’t a complete surprise.

PR 90

PR Influencer Marketing Marketing Marketers 90

Sprout Social

JANUARY 16, 2024

This makes it a valuable tool for PR and communications teams to keep an eye on trends and monitor public opinion and perception about brands and topics. Cision Communication Cloud Cision is an AI-powered PR platform with robust media monitoring capabilities.

PR 136

PR Transform Communications Management 136

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. As a result, weve seen notable audience pushbacksometimes even escalating to full-blown PR crises and brand bankruptcy.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Backlinko

JANUARY 23, 2025

million in their first year and sold the business for $7 million in 2024. Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting. They made $1.1 Be authentic.

SEO 88

SEO PR User-Generated Non-Profit 88

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Let’s get into it.

Affiliate Marketing 133

Affiliate Marketing Market Trends B2C Transform 133

Backlinko

APRIL 17, 2024

In this guide, we’ve put together a list of the 12 best SEO services in 2024. Senft Law, a Florida-based personal injury firm, witnessed transformative SEO results after collaborating with On The Map Marketing. The post The 12 Best SEO Services in 2024 appeared first on Backlinko. Don’t have time to read the full guide?

SEO 117

SEO eCommerce PR Non-Profit 117

Search Engine Land

OCTOBER 16, 2023

The importance of links in 2024? Final thoughts As has been the trend for the past 10+ years, link building has transformed into link earning. The post Top link-building insights heading into 2024 appeared first on Search Engine Land.

Non-Profit 112

Non-Profit Transform SEO PR 112

Search Engine Land

FEBRUARY 19, 2024

As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Having proper schema structure on your website.

Gen Z 111

Gen Z Real Estate SEO Transform 111

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence. The post 19 Hootsuite alternatives for your brand in 2024 appeared first on Sprout Social. Source: BuzzSumo) 8.

Branding 136

Branding Price Influencer Marketing Transform 136

SocialPilot

FEBRUARY 19, 2025

If youre not tracking what people say about your brand online, you risk losing sales, facing PR problems, and missing out on important customer feedback. According to BrightLocals 2024 survey, 91% of consumers say reviews of local branches affect their perception of the parent brand. They streamline the process and save you time.

Transform 69

Transform PR Management Shoppers 69

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. AI analytics is transforming how businesses are operating by helping them automate tasks, so they can divert talent to areas that are more complex and strategic.

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. Alice Hogg Global Enterprise Solutions at Meltwater LinkedIn Expertise: PR Alice Hogg brings a decade of PR, media, and marketing prowess, stretching from the UK to New York.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Welcome Software

MARCH 17, 2025

With over 75% of customers expecting optimized, personalized experiences, companies across industries are transforming their approach. Aligning teams to collaborate across disjointed workflows and tools A 2024 Gartner survey of nearly 18,000 employees found that only 29% are satisfied with workplace collaboration. are observed.

Transform 52

Transform User-Generated Analytics Customer Journey 52

SocialPilot

FEBRUARY 11, 2025

PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. By creatively embracing trending audio and humorous takes on airline experiences, Ryanair transformed its social media account into a relatable, engaging hub. How Did This Take Over Social Media?

User-Generated 67

User-Generated Entertainment Transform Branding 67

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Transform 114

Transform Education PR Marketing 114

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

eCommerce 83

eCommerce PR Real Estate SEO 83

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation. 10:58): Guess what?

SEO 91

SEO Transform Gen Z PR 91

SocialPilot

FEBRUARY 13, 2025

Did you know that the number of people researching for businesses using Google Reviews has gone up from 63% in 2020 to a whopping 81% in 2024? Take the example of United Airlines they faced a PR disaster after a viral incident wherein a passenger was forcibly removed from a United Airlines flight.

Food 65

Food User-Generated PR Management 65

Emanuel P SEO Blog

JANUARY 29, 2024

Watch the full conversation on my podcast [link] “The digital marketing landscape is rapidly evolving, and AI plays a crucial role in this transformation.” Google itself is transforming into a conversational type. For example, I decided to jump in the PR field because we use PR PR-like link-building strategy.

Digital Marketing 52

Digital Marketing PR User-Generated Marketing 52

Lusha

JULY 21, 2024

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. The B2B Landscape in 2024: Navigating New Challenges 2024 brings both opportunities and challenges for B2B marketers. What is a B2B Marketing Funnel?

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Litmus

FEBRUARY 22, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! My company’s Communications/PR team loved it, and submitted me to speak at Litmus Live later that year with my first solo session, “Getting Started with Interactive Email.”

Food 86

Food Transform PR Place 86

Exposure Ninja

FEBRUARY 9, 2024

Request a Free website review On-Page Optimisation Strategies Most of the website optimisation changes you can do take place on your website rather than away from it (things like link building and digital PR, which we’ll explore later). Someone searching for “Top Healthcare Tech 2024” is unlikely to make a purchase there and then.

User-Generated 59

User-Generated PR SEO Transform 59

Exposure Ninja

FEBRUARY 9, 2024

Request a Free Review On-Page Optimisation Strategies Most of the website optimisation changes you can do take place on your website rather than away from it (things like link building and digital PR, which we’ll explore later). Someone searching for “Top Healthcare Tech 2024” is unlikely to make a purchase there and then.

User-Generated 52

User-Generated PR SEO Transform 52

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Unbounce

NOVEMBER 2, 2023

Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. And we’ll talk to an expert about that. See, it’s complicated.

PR 98

PR Marketing Marketers Non-Profit 98

Search Engine Land

SEPTEMBER 27, 2024

With its broad skill set encompassing research, copywriting, technical insights and digital PR, SEO professionals are uniquely positioned to bridge gaps between different marketing disciplines. While it originated from link building efforts, in 2024, digital PR encompasses much more. Aligning data across teams is crucial.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Backlinko

JULY 5, 2024

This is evident not only in our authority scores but also in branded searches we receive on Google: This article breaks down seven proven strategies to increase website authority to your domain in 2024. 2024 trends in smart home devices Curate Existing Data Once you know what kind of data journalists are seeking, gather relevant information.

PR 111

PR User-Generated SEO Affiliate Marketing 111