Remove 2024 Remove Thought Leadership Remove Whitepaper
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3 Nonprofit Marketing Tactics That Every Small Business Should Try

Buffer Marketing

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers. I recently ghostwrote a thought leadership blog based on an email chain from a small business owner — it was his favorite blog yet.)

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The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023.

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Why 86% of B2B Buyers Prefer AI Tools

Welcome Software

Andy and Brian highlight in their 2024 State of B2B E-Commerce report that B2B buyers are the epitome of efficiency. Content Creation: From keyword research and blog posts to whitepapers, leveraging generative AI in your content creation process can help you create the assets your customers need to make purchase decisions.

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Top 5 Growth Strategies for Agencies in 2025

Set Up

In 2024, the Set up Marketing Relationship Survey revealed that 55% of Clients prefer specialist Agencies over generalists, emphasizing expertise over breadth. The 2024 Set up Marketing Relationship Survey also revealed what kinds of disciplines Clients were hiring.

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). What does that look like in the marketing funnel?

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LinkedIn Carousel Posts: Specs, Steps And Examples

SocialPilot

Individuals, however, can use them to share professional journeys, tips, frameworks, or thought leadership ideas – positioning themselves as experts and connecting with like-minded professionals. It is an excellent means to establish thought leadership, attract potential clients, and drive them to your website or inbox.

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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. Their content isn’t just thought leadership. whitepapers and find out how to set the new benchmark for your industry. And so twice a year, we have created a white paper through market research.