Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 108

Analytics Price Social Media Marketing CRM 108

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 103

Analytics Price Social Media Marketing Key Performance Indicator 103

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. This is brought together in a new Asset Studio, where brands can easily generate and test high-quality visuals that feel polished and on-brand, without needing a full production crew.

Transform 80

Transform Analytics Marketing Marketers 80

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers.

Tentpole 103

Tentpole Gen Z Thought Leadership User-Generated 103

SocialPilot

APRIL 17, 2025

billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Your profile photo accompanies your business name in search results and when you interact with users. It also appears on your Facebook page.

Analytics 112

Analytics User-Generated Social Media Marketing Management 112

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 109

SEO Real Estate User-Generated Promotion 109

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Detailed analytics can help in understanding post performance and user engagement. Grammarly's Instagram Caption Generator Stuck writing engaging captions? The right tools make all the difference.

User-Generated 105

User-Generated Analytics Fashion Management 105

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose. If short-form videos generate the most engagement, prioritize them. Do your visuals (thumbnails, banners) feel cohesive?

User-Generated 99

User-Generated Education Analytics Thought Leadership 99

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. ⚡ Need Instagram help?

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. link — effectively removing a step in your posting process. Price: The buff.ly

Price 111

Price User-Generated Analytics Shoppers 111

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. Try it free today.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hootsuite

JANUARY 3, 2025

2025 social media holiday calendar Scroll below to see the list of social media holidays in 2025 or bookmark this calendar! Way back in 2011, a Twitter user offensively asked why Rihannas hair looked so nappy, in the music video for her song Man Down. In response, the music and business mogul clapped back: Cuz Im black b h!!!!

Food 116

Food Health Law Non-Profit 116

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Uh, yes, please!

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Generative AI: Revolutionizing Creative Production 4. Thats just where we are right now.

Market Trends 71

Market Trends CMO Transform Influencer Marketing 71

Hootsuite

JANUARY 17, 2025

Outbound engagement is a useful strategy that Hootsuite identified as a top social media trend for 2025. You need an audience of politically active, informed social media users. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. The user with the third-most influence had only 513.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 94

CRM Customer Transform Customer loyalty 94

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. By understanding which CTAs generate the most form submissions, you can refine your marketing strategy and improve engagement.

CRM 100

CRM User-Generated Management Communications 100

Sprout Social

MAY 6, 2025

Sophisticated listening queries: AI-powered tools allow users to build powerful search queriesno prior Boolean know-how required. It offers social publishing and analytics tools, but its core strength is real-time brand monitoring. Its analytics tools analyze sentiment, share of voice and trends.

Branding 98

Branding Health Transform Analytics 98

Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media Marketing 73

Social Media Marketing User-Generated Branding Management 73

Martech

MAY 28, 2025

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Role-based access control for Email Designer assets : The role-based access control (RBAC) system now provides more granular permissions and improved user management for assets powered by Email Designer.

User-Generated 63

User-Generated Analytics Performance Marketing Management 63

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Real-Time User Behavior Visualization Think of this as a live feed of your website in action. Tools like…visitor tracking?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Track and report on campaign goals more effectively. How it helps yo This update takes the guesswork out of A/B testing.

Health 95

Health User-Generated Management CRM 95

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Hootsuites hashtag generator suggests the most relevant hashtags based on your posts content. Regularly review your LinkedIn analytics to see whats working and tweak your strategy over time.

User-Generated 73

User-Generated Analytics Social Media Marketing Law 73

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. No POV videos. Just silence.

User-Generated 75

User-Generated Education Promotion Entertainment 75

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. Team plan starts at $25/month per user. That’s where these tools come in.

Transform 91

Transform Price User-Generated Product 91

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 69

Gen Z Social Media Marketing Transform Marketing 69

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Experience Once your content is discovered, the next focus is user experience. Establishing a presence in large language models (LLMs).

SEO 117

SEO Gen Z Customer Journey User-Generated 117

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing 109

Email Marketing Transform User-Generated eCommerce 109

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Between Nov. 1, 2024, and Dec.

Retail 89

Retail B2C User-Generated Food 89

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up!

User-Generated 79

User-Generated B2C Marketing Marketers 79

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 112

SEO Logistics User-Generated Finance 112

SocialPilot

JANUARY 22, 2025

Jimit Bagadiya Jan 22, 2025 10 Mins. out of 5 See All Pros Moz Local is designed for businesses of all sizes, offering a user-friendly experience that works seamlessly, even for those with multiple locations. In addition, the real-time notification alerts the users to new reviews, ensuring that no feedback goes unanswered.

Price 79

Price Non-Profit Analytics User-Generated 79

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. Tableau Next is now generally available to customers with the Tableau+ SKU.

Transform 95

Transform Analytics User-Generated Promotion 95