Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from.

Gen Z 85

Gen Z Social Media Marketing Transform Marketing 85

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

SocialPilot

APRIL 17, 2025

billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 82

Gen Z Millennials Social Media Marketing User-Generated 82

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Uh, yes, please!

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 106

Gen Z Food Fashion Millennials 106

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. Experience Once your content is discovered, the next focus is user experience. GDPR, CCPA compliance and ADA conformance enhance user trust and experience.

SEO 119

SEO Gen Z Customer Journey User-Generated 119

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

Gen Z 67

Gen Z Millennials User-Generated Entertainment 67

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 84

Branding Gen Z Pharmaceutical Health 84

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Sprout Social

MARCH 26, 2025

<p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment 92

Entertainment Gen Z Millennials User-Generated 92

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 67

Gen Z Transform Fashion Food 67

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. 44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. It’s time to learn.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. YouTube With over 2 billion users each year , YouTube offers brands global reach.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 83

Gen Z Finance User-Generated Millennials 83

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whats Working in 2025 1. In 2025, it’s common for users to search for product reviews, how-tos, and service providers directly within social apps.

Gen Z 52

Gen Z Transform SEO User-Generated 52

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. Sixty-four percent of marketers have worked with micro-influencers in the last year, and 47% say this group generated the most marketing success. Be adaptable.

Gen Z 102

Gen Z User-Generated eCommerce Promotion 102

Buffer Marketing

DECEMBER 4, 2024

Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. From Gen Z to Baby Boomers, the platform has something for everyone. You can either manually type them in as you edit your video or use third-party apps that generate captions for you.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). Table of Contents What is D2C marketing? Image Source 5.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

DECEMBER 12, 2024

Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. They also understand their audience.

Gen Z 93

Gen Z Branding Retail Entertainment 93

Hubspot Marketing

MAY 12, 2025

I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. Rhode didnt shy away from user feedback. 1 in 4 ( 25% ) marketers are currently exploring creating content that reflects their brands values.

Gen Z 67

Gen Z Fashion User-Generated Digital Marketing 67

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Hubspot Marketing

MAY 28, 2025

Some common types of ecommerce videos include: Explainer videos Shoppable videos Product demos How-to videos Unboxing videos Product comparison videos User-made videos and testimonials Live selling videos Video Marketing in Social Commerce The following numbers are staggering. Real users sharing results. Short-form videos.

eCommerce 104

eCommerce Shoppers Marketing Marketers 104

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

FEBRUARY 24, 2025

According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy 85

Marketing Strategy Gen Z Finance Social Media Marketing 85

Martech

FEBRUARY 13, 2024

Generation Z demographic by the end of 2025. Snapchat has been in a close race with TikTok to secure the attention of that generation. Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). Why we care.

Gen Z 111

Gen Z User-Generated Influencer Marketing Branding 111

Sprout Social

OCTOBER 28, 2021

Those sales are projected to hit nearly $80 billion by 2025. Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers.

Gen Z 141

Gen Z eCommerce Transform User-Generated 141

Hubspot Marketing

DECEMBER 8, 2023

Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads. 46% of web users can’t tell the difference between PPC ads and organic search links. 94% of people skip over search ads.

Gen Z 126

Gen Z User-Generated eCommerce Finance 126

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Apps offer brands a way to speak to users directly through their smartphones. Or they can do both, like Supreme. Luxury Marketing Trends.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Generation Z, she shows, will rise in numbers among the nation’s workers. Social listening will become even more important, as will user-generated content.

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Millennials Whitepaper Gen Z Transform 277