Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality.

Transform 127

Transform User-Generated Fashion Marketers 127

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertisers 130

Advertisers Advertising Transform Shoppers 130

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer 127

Customer Direct Mail Transform Health 127

Hubspot Marketing

APRIL 21, 2025

She also launched Salesforce's first branded podcast, and her team managed Salesforce's YouTube account with 800K+ subscribers. Young is going all-in on personality-led content in 2025. Claim to fame: Multimedia content is Heike's superpower. She grew her LinkedIn following from 2K to 20K in one year by posting funny videos.

Transform 109

Transform Marketers Marketing Entertainment 109

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The financial benefits of digital transformation are significant.

Transform 114

Transform Finance Marketers Marketing 114

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. At the time, it was expected by some that voice search would transform how customers research products, with many opting to use specific keywords instead of full questions or conversational phrases.

Market Trends 132

Market Trends Customer loyalty Transform Millennials 132

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. I’ve developed a 30-minute self-care routine that has transformed how I manage AI developments. Ive been waking up at 5 a.m.

Transform 127

Transform Management Product Marketers 127

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Join some of the UK’s brightest social media minds on 5th February 2025 at 2p.m.

Entertainment 107

Entertainment Transform Social Media Marketing Health 107

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Plus, with the new Data Manager, marketers can securely gather and activate first-party data from any source, making it simpler to optimize campaigns across platforms. Its becoming a co-strategist.

Transform 89

Transform Analytics Marketers Marketing 89

Set Up

APRIL 8, 2025

Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. So, how can financial brands stay ahead? AI is Reshaping Financial MarketingBut Can It Maintain the Human Touch? Whats changed?

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. So, how can financial brands stay ahead? AI is Reshaping Financial MarketingBut Can It Maintain the Human Touch? Whats changed?

Transform 59

Transform Finance Marketers Marketing 59

Martech

JANUARY 3, 2025

Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? The post Will AI agents conduct the martech orchestra in 2025? Meet your friendly AI agent. Echoes of Frankenstack? Agentstein? Processing.

Transform 123

Transform Place Customer Management 123

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

NOVEMBER 21, 2024

This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. ” How should experience management evolve within organizations?

Management 144

Management Customer Transform Thought Leadership 144

Jeff Bullas

MAY 22, 2025

AI agents are managing calendars. Top 10 AI Trends to watch in 2025 Sitting under the megatrend of Global AI are super trends that exist in the niches. Why it matters: AI companions are transforming human-technology interaction by providing emotional support, enhancing mental well-being, and offering personalized assistance.

Transform 130

Transform Health Energy Education 130

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. How it helps you Your marketing emails are full of valuable content.

CRM 108

CRM Health Transform Management 108

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. You’ve got campaign managers who can’t access customer data, analysts who don’t understand marketing strategy and strategists who can’t measure their impact. This transformation creates fear. The hard truth?

Finance 116

Finance Transform Customer Journey Customer Acquisition 116

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%.

eCommerce 121

eCommerce Transform CRM Price 121

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Marketing budgets are down 15% year-over-year. Streamlined. Processing.

Transform 129

Transform CMO Marketers Marketing 129

Marketing Insider Group

FEBRUARY 10, 2025

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This technology manages and analyzes customer interactions so enterprises can create long-term relationships. It’s a strategy for building lasting customer relationships.

CRM 94

CRM Customer Transform Customer loyalty 94

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. It transforms your spoken ideas, no matter how messy, into clean, structured text that’s easy to share or build on.

Transform 99

Transform Price User-Generated Product 99

Martech

MAY 6, 2025

But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector. We also saw the problems of data integration in our 2025 State of Your Stack Survey.) Processing.

Transform 79

Transform Customer Journey Marketers Marketing 79

Sprout Social

DECEMBER 16, 2024

Instead, we sent a team of 30+ product managers and engineers to their global headquarters so we could immerse ourselves in their needs and pain points in order to build scalable solutions. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives.

Product 72

Product Transform Influencer Marketing User-Generated 72

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customer Journey 133

Customer Journey Analytics Customer Transform 133

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform 130

Transform Customer Acquisition Finance Marketers 130

Martech

JUNE 11, 2025

For example, marketers can input a goal — such as raising awareness of a new product among top customers — and the AI will build and launch the campaign, manage customer journeys and personalize outreach across channels like email, SMS and web. “Agentforce transforms how work gets done, but it doesn’t replace marketers. .

Transform 93

Transform Customer Journey Marketers Marketing 93

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

In fact, IDC forecasts that by 2025, on average, the connected person will engage with their connected device once every 18 seconds. And the digital transformation in marketing will be at the forefront of this evolution. Doing nothing might soon leave you scrambling to keep up with the competition. Now is the time to take action.

Transform 133

Transform Thought Leadership Customer Journey Customer loyalty 133

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 83

Gen Z Social Media Marketing Transform Marketers 83

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. Street food POV accounts Another significant TikTok trend UK users are engaging with is content managed by street food trucks, created by UK food influencers.

Gen Z 104

Gen Z Food Fashion Millennials 104

Sprout Social

MAY 6, 2025

The best brand monitoring software for social media managers The best brand monitoring tools do more than track mentionsthey tell you how people feel about you and provide valuable insights aligned with your teams workflow and objectives. Media monitoring: Tracks brand mentions across social, web and traditional media outlets.

Branding 102

Branding Health Transform Analytics 102

Chief Martec

JANUARY 2, 2025

Welcome to 2025! Which brings us to 2025. Manageable? In fact, many of the vendors in those categories have transformed into AI agent building platforms. In the meantime, orchestrating the orchestrators will be the big challenge of Big Ops, in 2025… and for the rest of the decade ahead. More or less.

Fashion 129

Fashion Transform CRM Product 129

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. Generally available in June 2025. Generally available in June 2025.

Transform 105

Transform Analytics User-Generated Promotion 105

Martech

MAY 28, 2025

At the start of summer 2025, the general public is talking about generative AI as if it has superpowers, as if Skynet is coming online in seconds (that’s a Terminator reference, for those born later than, well, me). Its improved capabilities can help you jumpstart digital transformation throughout your enterprise.

Transform 92

Transform User-Generated SEO Management 92

Brian Solis

MAY 27, 2025

Unlocking the Future of Enterprise AI: Insights from the ServiceNow AI Maturity Index At ServiceNow Knowledge 2025 in Las Vegas, I had the privilege of joining Chief Innovation Officer Dave Wright, my boss, and Tom Smith, Editor in Chief, analyst, at Cloud Wars , to discuss a pivotal development in the AI landscape: the ServiceNow AI Maturity Index.

Transform 52

Transform Manufacturing New Technology Management 52

Martech

JANUARY 30, 2025

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. Emotional intelligence fuels empathy and trust, while logical reasoning helps manage expectations and align strategies.

Transform 116

Transform Communications Management Promotion 116