Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality.

Transform

Hubspot Marketing

APRIL 21, 2025

She also launched Salesforce's first branded podcast, and her team managed Salesforce's YouTube account with 800K+ subscribers. Young is going all-in on personality-led content in 2025. Claim to fame: Multimedia content is Heike's superpower. She grew her LinkedIn following from 2K to 20K in one year by posting funny videos.

Transform

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customer

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The financial benefits of digital transformation are significant.

Transform

Sprout Social

JANUARY 24, 2025

Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Join some of the UK’s brightest social media minds on 5th February 2025 at 2p.m.

Entertainment

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. I’ve developed a 30-minute self-care routine that has transformed how I manage AI developments. Ive been waking up at 5 a.m.

Transform

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. At the time, it was expected by some that voice search would transform how customers research products, with many opting to use specific keywords instead of full questions or conversational phrases.

Market Trends

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertisers

Hubspot Marketing

JULY 17, 2025

and similar AI competitors, I'm convinced 2025 will be the year AI goes from “cool tool” to “fundamental infrastructure.” And by the end of 2025, I‘m convinced they’ll be even further ahead of the competition, especially for power users who need the absolute best performance. Learn to prompt engineer and manage AI systems effectively.

Transform

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z

Set Up

APRIL 8, 2025

Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. So, how can financial brands stay ahead? AI is Reshaping Financial MarketingBut Can It Maintain the Human Touch? Whats changed?

Transform

Set Up

APRIL 7, 2025

Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. So, how can financial brands stay ahead? AI is Reshaping Financial MarketingBut Can It Maintain the Human Touch? Whats changed?

Transform

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Plus, with the new Data Manager, marketers can securely gather and activate first-party data from any source, making it simpler to optimize campaigns across platforms. Its becoming a co-strategist.

Transform

Martech

JUNE 24, 2025

The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening in digital asset management (DAM). These are not isolated examples; they are the forerunners of transformation. And if it encounters a knowledge gap?

Management

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). Marketing budgets are down 15% year-over-year. Streamlined. Processing.

Transform

Martech

MAY 6, 2025

But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector. We also saw the problems of data integration in our 2025 State of Your Stack Survey.) Processing.

Transform

Martech

JANUARY 3, 2025

Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? The post Will AI agents conduct the martech orchestra in 2025? Meet your friendly AI agent. Echoes of Frankenstack? Agentstein? Processing.

Transform

Sprout Social

DECEMBER 16, 2024

Instead, we sent a team of 30+ product managers and engineers to their global headquarters so we could immerse ourselves in their needs and pain points in order to build scalable solutions. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives.

Product

Hubspot Marketing

JULY 25, 2025

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. These powerful platforms automatically capture every call detail, instantly pull up customer history when calls come in, and help supervisors track team performance without hovering over shoulders.

CRM

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%.

eCommerce

Jeff Bullas

JUNE 18, 2025

But in this noisy world of ChatGPT-generated thought soup, a few voices still manage to cut through. Top 10 AI thought leaders on LinkedIn (2025) I reviewed the top 10 AI thought leaders on LinkedIn based on actual follower count and more importantly, actual insight. They teach. They question. These aren’t hype machines.

Transform

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. How it helps you Your marketing emails are full of valuable content.

CRM

Jeff Bullas

MAY 22, 2025

AI agents are managing calendars. Top 10 AI Trends to watch in 2025 Sitting under the megatrend of Global AI are super trends that exist in the niches. Why it matters: AI companions are transforming human-technology interaction by providing emotional support, enhancing mental well-being, and offering personalized assistance.

Transform

Marketing Insider Group

JULY 7, 2025

In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. But in 2025, smart marketers recognize that these numbers can be misleading. Content Personalization and ROI Content personalization has become table stakes in 2025.

Whitepaper

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. You’ve got campaign managers who can’t access customer data, analysts who don’t understand marketing strategy and strategists who can’t measure their impact. This transformation creates fear. The hard truth?

Finance

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customer Journey

Hubspot Marketing

JULY 8, 2025

The fitness industry is growing fast, but managing member relationships is getting harder. The global fitness industry is estimated to be worth $257 billion in 2025 and continues to expand at a rapid pace. Fitness businesses face unique challenges that generic CRMs can't solve.

CRM

Sprout Social

JULY 23, 2025

The right tools make managing either strategy—or both—surprisingly straightforward. Though it was once predominantly associated with traditional tactics like listings on coupon sites, price comparison websites, product review blogs and cashback platforms, this type of marketing has transformed with the rise of influencer marketing.

Affiliate Marketing

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. It transforms your spoken ideas, no matter how messy, into clean, structured text that’s easy to share or build on.

Transform

Sprout Social

JULY 25, 2025

Share quote graphics, mini case studies, before-and-after shots and short videos that focus on a transformation. To find the right influencers and keep your relationships on track, use Sprout’s influencer management platform. You can manage campaigns, nurture relationships and track performance all in one place.

Branding

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. Some products in this category also support social ad management, online community engagement, and customer service through social media.

Analytics

Hubspot Marketing

JULY 31, 2025

With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors.

Education

The Marketing Operations Leader

MARCH 3, 2025

How to Align People, Process, and Technology to Transform Your Email Workflows Struggling with inefficient email workflows? Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe.

Transform

Hubspot Marketing

JULY 28, 2025

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. This is where Customer Relationship Management (CRM) software becomes essential.

CRM

Hubspot Marketing

JULY 8, 2025

Managing a restaurant is tough work. Let's look at the best restaurant CRM solutions available in 2025. A restaurant CRM is specialized software that helps you manage customer relationships and dining experiences. Here are our top solutions for restaurants in 2025: 1.

CRM