Social Media Examiner

NOVEMBER 14, 2024

In this article, we'll explore important Facebook and Instagram ad updates for marketers.

Advertisers

Buffer Marketing

JULY 23, 2025

In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨  platform. This information is handy for marketers running international campaigns. Globally, Instagram’s gender distribution in 2025 is 52.5% male and 46.5%

Gen Z

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. Of course, those preferences change.

Customer

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Transform

Hubspot Marketing

DECEMBER 19, 2024

And I'd be willing to bet they stand a good chance of coming true in 2025. So if you want to know your future as a marketer, keep reading. ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. Lesson One : Newsletters will become like social networks.

Marketing

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone.

Transform

Martech

DECEMBER 9, 2024

Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. While AI can map touchpoints and optimize engagement, it is marketers who shape the narrative.

Customer Journey

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing Strategy

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. The strategy?

Gen Z

Aspiration Marketing

DECEMBER 17, 2024

Today, savvy B2B marketers will be laser-focused on high-value accounts. Account-based marketing (ABM) is the key to unlocking explosive growth, higher ROI, and stronger customer connections. Ready to ditch the outdated marketing playbook and embrace the future of B2B?

Customer

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The main message for marketers is to bring everything together. Instead, marketers should continue to diversify across multiple digital and physical touchpoints, and support a range of delivery methods. Dont expect a sea change in what customers expect.

Customer

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

Transform

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

Communications

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends

Vertical Response

NOVEMBER 3, 2024

With TCPA compliance rules changing in 2025, what do businesses need to do to stay compliant? This guide will break down the new FCC regulations, the impact on your operations, and the steps to ensure you are prepared for the changes regarding TCPA Compliance 2025.

Telemarketing

Buffer Marketing

JULY 16, 2025

⏰ Read more → The Best Time to Post on TikTok in 2025 — New Data The best content format on Instagram It often feels like Instagram has gone all-in on video, with Instagram Reels getting their own discovery feed, and even an exclusive video editing app. Got all that? On to the data.

User-Generated

Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Save your spot here!

Retail

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.

Market Trends

Set Up

DECEMBER 17, 2024

The marketing world is always changing, but the core principles of great leadership stay the same. These ten lessons are just as relevant now as theyll be in 2025, offering practical advice on leading with impact and staying adaptable in a fast-moving marketplace. 2025 Focus : Encourage a culture of curiosity in your team.

CMO

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. In a crowded market, it’s no longer enough to push out product features or ROI claims. Dig deeper: Balancing the human-to-AI mix in B2B marketing 4. Are you ready? Processing.

Whitepaper

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Learn more in this article.

Tentpole

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. adults, with 33% of the market, while YouTube follows close behind at 32%. Discover top statistics surrounding YouTube influencer marketing. YouTube has continued to dominate the world of video sharing.

Gen Z

Buffer Marketing

JULY 15, 2025

” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.

Gen Z

Hubspot Marketing

JUNE 10, 2025

The study results tell me that inclusive marketing resonates with consumers. It shows them that marketers understand their needs, how to meet them and care about their experiences. Despite this, inclusive marketing isn't a commonplace practice. It's also clearly good for business.

Fashion

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. "Your voice and your perspective matter," says creator and marketer Aarushi Singh. "There's ’ But Pretty Little Marketer director, Sophie Miller , shared a tip that takes this a step further.

Gen Z

OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. AI is no longer a nice-to-have; its officially the backbone of smart marketing. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood. AI is HereAre You Ready? Theyre done with sales fluff.

Transform