ConsumerTalk

OCTOBER 21, 2024

Nut Butters Marketing Strategies for 2025 As we look towards 2025, the nut butters industry is poised for significant growth and transformation. This presents a unique opportunity for brands to innovate and capture market share.

Marketing Strategy

The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform

ConsumerTalk

OCTOBER 22, 2024

Spices and Seasonings Marketing Strategies for 2025 As we look towards 2025, the spices and seasonings industry is poised for significant growth and transformation.

Marketing Strategy

OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. AI is no longer a nice-to-have; its officially the backbone of smart marketing. AI is HereAre You Ready? They want proof.

Transform

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Companies like TARA Mind are transforming workplace wellness.

Gen Z

SocialPilot

DECEMBER 23, 2024

Craft a post that encourages users to share their success stories or transformations using our product/service. For example, instead of asking for marketing tips, ask for content marketing strategies for a small online business. The post 100+ ChatGPT Prompts for Social Media in 2025 appeared first on SocialPilot.

User-Generated

ConsumerTalk

OCTOBER 30, 2024

Tissues Marketing Strategies for 2025 As we approach 2025, the tissues industry is poised for significant transformation. With evolving consumer preferences and technological advancements, businesses must adapt their marketing strategies to stay competitive.

Marketing Strategy

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI?

Email Marketing

Sprout Social

DECEMBER 16, 2024

This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives.

Product

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. AI-Driven Marketing Orchestration 5.

Market Trends

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. You’ve got campaign managers who can’t access customer data, analysts who don’t understand marketing strategy and strategists who can’t measure their impact. This transformation creates fear. Processing.

Finance

ConsumerTalk

OCTOBER 30, 2024

Packaged Rice and Grains Marketing Strategies for 2025 As we look towards 2025, the packaged rice and grains industry is poised for significant growth and transformation.

Marketing Strategy

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Dig deeper: The data analytics hierarchy: Where generative AI fits in AI-powered solutions: Transforming challenges into opportunities The answer to this complexity is AI-powered systems. This allows marketers to allocate resources where they will have the greatest impact, Durraze affirms.

Transform

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions.

Market Trends

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. Ultimately, your own data will provide more insights into what works for your target audience.

Gen Z

SmartBrief - Marketing

MARCH 26, 2025

Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation.

CMO

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Predictive Analytics Predictive analytics allows marketers to anticipate customer behavior and tailor communications accordingly.

Email Marketing

Sprout Social

JULY 1, 2025

Despite the nostalgia associated with Millennials and social media, 31% of Millennials actually plan to use social more in 2025, the most of any generation, per The 2025 Sprout Social Index™. In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way.

Millennials

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology25.4%, in contrast to 21.8%

Transform

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

Transform

Sprout Social

MARCH 13, 2025

Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies. In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 The law takes effect in late 2025.

Gen Z

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z

SocialPilot

JULY 21, 2025

Problem 6: “Our digital transformation is dragging — we can’t keep up.” They’d offer unsolicited advice, share relevant content, or even send unexpected small gifts, transforming followers into brand advocates. This wasn’t just “being human”; it was a systematic strategy of empathetic, spontaneous connection.

Transform

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. To stay ahead, businesses must adapt to these changes, embracing innovative strategies while reevaluating traditional approaches.

Transform

ConsumerTalk

JULY 8, 2025

Conversational marketing, driven by advancements in artificial intelligence and messaging platforms, is at the forefront of this change. Benefits for Beverage Brands Implementing conversational marketing strategies can yield numerous benefits for beverage brands.

Conversational Marketing

Sprout Social

JUNE 11, 2025

According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The play: How can you transform a signature element of your IRL brand experience into a digital one? But what does it mean to be bold?

Branding

Customers.ai

NOVEMBER 25, 2024

When your visitor tracking tools are working seamlessly with your marketing stack, it’s not just about gathering data—it’s about transforming it into decisions that make your ecommerce sales soar. For ecommerce marketers, scalability is a must. Can the tool grow with you? Rating: ★★★★☆ (4.4/5) ” – Capterra Reviewer 14.

eCommerce

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z

Sprout Social

MAY 6, 2025

The right tool empowers you to collect customer feedback, respond to reputation issues before they escalate and refine your marketing strategy. According to The 2025 Sprout Social Index , nearly three-quarters of consumers expect a response within 24 hours or less. What should you monitor for your brand?

Branding

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. The reality is otherwise.

Content Marketing

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. We are going to in 2025. There's a lot. So stay tuned.

CMO

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. Use cases for AI agents in B2B marketing, sales and product. Click to expand.

Transform

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

Email Marketing

Vertical Response

NOVEMBER 29, 2024

Stay tuned for actionable strategies to boost your ROI and engagement. Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

Email Marketing

SmartBrief - Marketing

MARCH 24, 2025

No one understands this better than Alex Craddock, Citi chief marketing officer, who shared his insights at the 2025 ANA/AEF Future of Marketing Leadership event. ” That transformation from “me” to “us” captures the essence of professional service differentiation.

CMO