Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 88

Social Media Marketing Marketing Marketers Influencer Marketing 88

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025.

Social Media Marketing 93

Social Media Marketing User-Generated Influencer Marketing Customer Journey 93

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet customers where they are , social media cant be overlooked.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 108

Gen Z Social Media Marketing Millennials User-Generated 108

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Simply put, digital content is any type of media used to reach and connect with an audience that is created, hosted, and distributed through the internet.

Tentpole 118

Tentpole Gen Z Thought Leadership User-Generated 118

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires.

Gen Z 131

Gen Z Transform User-Generated Analytics 131

Hootsuite

MAY 28, 2025

Premium plans start at $49/month Talkwalker SMMs looking to match influencers to audience needs based on existing affinity Sentiment analysis combined with trend prediction provides the framework for successful influencer campaigns Extensive feature set may be overwhelming for those focused only on influencer marketing Available on request Aspire.io

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients.

Analytics 111

Analytics User-Generated Social Media Marketing Management 111

Hootsuite

FEBRUARY 27, 2025

What takes first place? YouTube is the most popular social media platform in the U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. This is a jump from last year when it sat in third place, behind both TikTok and Netflix.

Gen Z 100

Gen Z User-Generated Marketing Marketers 100

Sprout Social

MARCH 17, 2025

But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. What trends have impacted social media marketing in Australia?

Social Media Marketing 75

Social Media Marketing User-Generated Branding Management 75

Buffer Marketing

JANUARY 20, 2025

With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right  social media marketing strategy ).

User-Generated 131

User-Generated Social Media Marketing Analytics Fashion 131

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z 84

Gen Z Social Media Marketing Transform Marketing 84

Buffer Marketing

JANUARY 30, 2025

Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. This checklist is your blueprint for momentum in 2025. If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page.

User-Generated 106

User-Generated Education Analytics Thought Leadership 106

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. And how can the platform these teams rely on give your social strategy a competitive edge?

Analytics 83

Analytics Transform Health Management 83

Buffer Marketing

FEBRUARY 6, 2025

For the other technical aspects, follow this checklist: 💡 Learn more : TikTok Algorithm Guide 2025 2. For instance, YNAB created a video about sticking to a no buy year in 2025 that can only be relevant during the end of 2024. But, evergreen content builds trust and a loyal social media community.

SEO 114

SEO Real Estate User-Generated Promotion 114

Hootsuite

APRIL 22, 2025

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. What is Facebook marketing?

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Hootsuite

NOVEMBER 7, 2024

A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. It’s one of the few places where customers can directly reach out and ask for what they want. On that note: Give your customers what they want.

Branding 122

Branding Customer loyalty User-Generated Promotion 122

Buffer Marketing

MAY 5, 2025

In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.    Facebook ad specs FAQ What’s the best size for Facebook ads in 2025? 💡 New to advertising on Facebook?

Advertising 102

Advertising Advertisers Analytics Product 102

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Or something else entirely?

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Instagram’s native insights Instagram’s built-in analytics tool is the first place to start. If you'd like to explore other tools, check out our article on the 7 Best Free Hashtag Generators in 2025. The right tools make all the difference.

User-Generated 107

User-Generated Analytics Fashion Management 107

Hootsuite

JANUARY 17, 2025

Outbound engagement is a useful strategy that Hootsuite identified as a top social media trend for 2025. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement.

Promotion 101

Promotion Thought Leadership Health Non-Profit 101

Hootsuite

NOVEMBER 26, 2024

OSINT sources include all the places we (or organizations we deal with) share or store public information. Once you put your social listening plan in place, you’ll start to see connections among topics and keywords in your custom word cloud. You’ve likely already got disaster response plans in place.

Law 113

Law Place Social Media Marketing Management 113

Sprout Social

APRIL 28, 2025

Reddit is a popular place for real information. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? Foundation Marketings analysis of Reddit stats revealed that: Titles with 60-80 characters did best and earned more upvotes.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 511,000 followers. Random or spammy tags wont cut it in 2025.

User-Generated 72

User-Generated Analytics Social Media Marketing Law 72

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Social media analytics tools are usually used to complement social media management tools.

Analytics 108

Analytics Price Social Media Marketing Key Performance Indicator 108

Buffer Marketing

MAY 20, 2025

And, as of February 2025, almost a third (around 29%) of Threads users were aged between 25 and 34 years, Statista reports. The 18-24-year-old cohort comes in second place, at 20%. Threads, which burst onto the scene mid-2023, now boasts around 350 million monthly active users.

Analytics 112

Analytics Place Branding Social Media Marketing 112

Buffer Marketing

JULY 7, 2025

  And if you need a place to stash all your audio inspo and plan your TikToks like a pro , Buffer makes creating (and growing) on TikTok so much simpler.  Try one or two this week and see how your next post performs (no dance moves required). 

Entertainment 66

Entertainment Analytics Place Social Media Marketing 66

Buffer Marketing

MARCH 31, 2025

  As of January 2025, Instagram has started rolling out a “ tall grid ” with a 3:4 aspect ratio, since most people are sharing vertical images and videos.   When designing your banner image, keep a safe area of 1546 x 423 pixels towards the center of the image to place text and logos.

Social Media Marketing 131

Social Media Marketing SEO Branding Place 131

Hootsuite

APRIL 23, 2025

The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. Globally, 49% of LinkedIns leadership roles are held by women This is great to see, as LinkedIns 2025 State of Women in Leadership Report found that based on LinkedIn member data from 74 countries, only 30.6%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Buffer Marketing

JUNE 30, 2025

Check out these 13 smart, doable strategies to get more followers in 2025. How to find trending audio on Instagram Social media moves, so don’t sleep on these 10 ways to find the perfect sound for your next Insta post. When you’re ready to post, head to the Saved tab to find all your faves in one place.

Millennials 75

Millennials Branding Analytics Social Media Marketing 75

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Martech

JANUARY 13, 2025

Yet in 2025, Metas new policy shifts responsibility for content moderation back to users, citing Section 230 protections. Email marketing, blocklists and self-regulation Email marketing, one of the earliest digital channels, took a different path. Is this the kind of place where youd choose to spend your time online?

Law 129

Law User-Generated Email Marketing Education 129

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. The law takes effect in late 2025.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 77

Video Marketing Social Media Marketing Marketing Marketers 77

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120