2026 Customer Gen Z 
Martech
MARCH 24, 2025
The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Gen Z is three times more likely than baby boomers to value exclusive experiences.
illumin
AUGUST 27, 2024
Customers are tired of empty pledges and are looking for companies to take meaningful action. Companies looking to leverage their environmental sustainability for marketing purposes need to back up their claims if they wish to have any concrete impact on their customers’ purchase decisions.
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Sprout Social
MAY 14, 2025
The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.
Set Up
MAY 20, 2025
As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. Not just product development, but trend analysis, customer feedback, and cultural shifts. 3 Trends to Look Out for in 2026 Science-led storytelling: Consumers want proof, not promises.
Backlinko
JUNE 4, 2024
trillion 2026 $7.41 Customer reviews 30.5% trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% Loyalty points 27.2%
Sprout Social
FEBRUARY 28, 2023
Those between the ages of 18–24, mid-range Gen Z, made up 20.4% Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old.
Hubspot Marketing
MARCH 8, 2024
Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.
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