Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Gitnux) 89% of people say watching a video has convinced them to buy a product or service. (The billion by 2026. of global web traffic. market share.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2. How cool is that?

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Martech

APRIL 15, 2022

B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. trillion by 2026. Resources for learning more about B2B marketing. What is B2B marketing?

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. 84% of people say that the experience provided by a business is equally important to the product or service they’re using. A seamless end-to-end journey.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Hubspot Marketing

NOVEMBER 29, 2023

Here, you can grow demand for your product, services, or institutions as more people choose online education. billion by 2026. Education marketing is the practice of promoting educational institutions, programs, products, or services to prospective students (aka clients), thus increasing student enrollment. Image Source 3.

Education 119

Education eBook Gen Z Marketers 119

Neil Patel

DECEMBER 3, 2021

It hurts their productivity, increases costs, and can even compromise client relationships. Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance. Employee turnover is a huge cost to any business.

Digital Marketing 123

Digital Marketing Health Gen Z Marketers 123

Digital Marketer

MARCH 13, 2023

until 2026? This could include co-creating content, cross-promoting each other’s products or services, or collaborating on a joint marketing campaign. For example, if you’re targeting Gen Z, you might experiment with video formats on growing social media platforms like TikTok or Instagram Reels to reach that audience.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

SmartBrief - Marketing

NOVEMBER 26, 2024

trillion by 2026, a 320% increase African American – projected to reach $2.1 trillion, a 367% increase from 2000 to 2026 Population growth. In the US, Hispanic, African American and Asian American consumers lead the multicultural market with buying power expected to reach $7 trillion by 2025. Forbes ) Digital engagement.

Non-Profit 115

Non-Profit Gen Z Entertainment Millennials 115

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. New products they love.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Businesses Grow

MAY 19, 2025

She didnt just talk about the importance of authenticity; she showed us how different generations construct it. For Gen Z, legitimacy and consistency matter more than you’d expect. I hope you will join me at the next Uprising event, which will be April 21-24, 2026. For Boomers, expertise and accuracy still rule.

Gen Z 70

Gen Z Customer Journey User-Generated Branding 70

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. share of revenue. UK digital ad spend set to hit record growth by the end of 2021. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52