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Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Instead, consider value-added promotions like bundles and lean into loyalty points and discounts.

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B2B Advertising: the only guide you need

illumin

dollars by 2026 displaying the sheer growing demand in the segment. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

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B2B Advertising: the only guide you need

illumin

dollars by 2026 displaying the sheer growing demand in the segment. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

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What is generative engine optimization (GEO)?

Search Engine Land

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

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Winning Moves Retail Marketers Are Making in 2025

Set Up

Check out her interview with us below: Q1 | What are the three most important marketing trends that will carry on to 2026? That allows us to personalize campaigns, replenishment reminders, and promotions in ways that are genuinely useful—for example, reminding an HVAC contractor about seasonal maintenance parts they always need.

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Australian social media demographics to inform your strategy

Sprout Social

How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. Marketers can capitalise on these frequent visits by promoting bite-sized content in the Discover feed.