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Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with GenZ), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, GenZ on TikTok!). The pattern shifts dramatically for GenZ.
billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). 23% of Facebook users are GenZ A total of 23% of Facebook users are between ages 18 and 24. Facebook took second place with 28% and YouTube was third with 22%.
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. Gen X: six hours and five minutes. million users in 2028. million users in 2028.
Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.
Social Sheperd 72% of Millenials and GenZ follow influencers on social media There are influencers and followers of all niches and profiles, but the data from Morning Consult’s Influencer Report show that Millenials and GenZ are the lead audiences. billion in 2021.
LinkedIn is traditionally a place for people to network and search for jobs, so recruiters meet people when they’re in the right professional headspace. Instagram’s also a great place to connect with potential candidates, especially if you’re looking to hire GenZ, who apparently prefer Instagram. billion users.
The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. billion by 2028. billion by 2028. billion by 2028. Mobile gaming. In-game advertising.
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