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Social media ROI statistics marketers need to know in 2025

Sprout Social

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z 79
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60 social media statistics marketers need to know in 2025

Hootsuite

TikTok dominates social commerce , converting 43.8% Global social media usage statistics 1. billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). of users into buyers in 2024. 35% of U.S.

Gen Z 110
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million users in 2028. million in 2028.

Gen Z 58
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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. And they came up with a way to create it in the only place they could: online.

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19 Facebook Tricks and Tips You Need To Know [2022]

Hootsuite

Social commerce, or selling products directly on social media, is expected to generate $3.37 trillion worldwide by 2028. Plus, Facebook prioritizes Live video by placing it at the top of the feed. If you post on other social networks as well, though, you might need a third-party social media management tool.

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7 Social Media Recruiting Tools To Attract New Talent in 2023

Hootsuite

LinkedIn is traditionally a place for people to network and search for jobs, so recruiters meet people when they’re in the right professional headspace. Instagram’s also a great place to connect with potential candidates, especially if you’re looking to hire Gen Z, who apparently prefer Instagram. YouTube People love video content.

Gen Z 96