Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z 81

Gen Z Social Media Marketing Transform Marketers 81

Hootsuite

APRIL 9, 2025

TikTok dominates social commerce , converting 43.8% Global social media usage statistics 1. billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). of users into buyers in 2024. 35% of U.S.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million users in 2028. million in 2028.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Sprout Social

NOVEMBER 16, 2020

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. And they came up with a way to create it in the only place they could: online.

Social Media Marketing 141

Social Media Marketing Place Branding Communications 141

Hootsuite

JUNE 20, 2022

Social commerce, or selling products directly on social media, is expected to generate $3.37 trillion worldwide by 2028. Plus, Facebook prioritizes Live video by placing it at the top of the feed. If you post on other social networks as well, though, you might need a third-party social media management tool.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Hootsuite

JULY 19, 2023

LinkedIn is traditionally a place for people to network and search for jobs, so recruiters meet people when they’re in the right professional headspace. Instagram’s also a great place to connect with potential candidates, especially if you’re looking to hire Gen Z, who apparently prefer Instagram. YouTube People love video content.

Gen Z 96

Gen Z Copywriting Social Media Marketing Fashion 96