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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. The cost of a single notification can start from $0.01, which is cheaper than other marketing channels (SMS or email). billion by 2029, according to Statista.

SEO
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Retail media moves from the bottom of the funnel to center stage

Martech

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. For brands What’s driving the shift for brands?

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How Outsourcing Can Enhance Your Paid Media Advertising Campaigns

Marketing Insider Group

Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. The Basics of Paid Media Advertising In short, paid media advertising refers to promotional efforts where businesses pay to display their ads on various online platforms.

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Best-Selling Digital Product Ideas to Sell Online

AWeber

Plus, modern tools make it easier than ever to design, deliver, and market your offer using platforms like AWeber for email marketing or simple e-commerce tools for checkout and delivery. Why it works: E-learning is projected to reach $279 billion globally by 2029.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. TikTok is expected to reach 35 billion users by 2029. Financial influencers and businesses are capitalising on this interest and marketing to TikTok users in unique ways.