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Customer journey orchestration: What it is and why marketers should care

Martech

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. Agentic AI builds on that foundation managing the workflows within the team and executing actions with much less human involvement. Data Hygiene and Management Its 10PM do you know where your data is?

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15 Key Marketing Automation Statistics

Backlinko

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. billion 2030 $13.71 Marketing tech stack is always evolving. Continue reading as we’ll cover answers to these questions with these recent marketing automation statistics. billion 2022 $5.19

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Role of artificial intelligence in marketing

Sprout Social

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. AI-driven marketing is set to drive 45% of the total global economy by 2030. As marketers, this is an essential advantage. Here is a closer look.

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

It’s a highly complex process that starts with the customer journey. Start with the customer journey. An effective personalization strategy starts with a deep understanding of the customer journey. That means every single interaction the customer has with your business.

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Why are brands still failing to deliver true 1:1 personalization?

Litmus

It’s a highly complex process that starts with the customer journey. Start with the customer journey An effective personalization strategy starts with a deep understanding of the customer journey. That means every single interaction the customer has with your business.

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

The challenge of becoming too reliant on AI may account for 47% of partially automated customer journeys, according to Ascend2. After all, 47% of automated customer service is 100% better than none. In 2017, a McKinsey report studied considerations around the workplace in 2030 and how AI might impact it.