CMO Network
JULY 30, 2023
At the core, brands are identifiable signifiers that conjure thoughts and feelings in the minds and hearts of people with regard to a company, product, organization, o.
Hubspot Marketing
JULY 5, 2023
It’s shaping up to be a big month at the box office as the highly anticipated films Barbie and Oppenheimer gear up for release on July 21. When the initial Barbie trailer dropped this spring, we covered why the film’s online selfie generator was a nod to nostalgia marketing. As we get closer to the release date, the film’s marketing engine has gone into overdrive leaning heavily into partnerships and experiential marketing.
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Litmus
JULY 18, 2023
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long.
Search Engine Land
JULY 1, 2023
Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. Here, we’ve compiled a list of 9 Google Analytics 4 training courses that you may want to consider. 1.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JULY 7, 2023
How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Those metrics all have their uses, mainly as trend indicators.
Content Marketing Institute
JULY 6, 2023
Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Six & Flow
JULY 17, 2023
Search Engine Optimisation (SEO) and inbound marketing continues to play a crucial role in the ever-evolving digital marketing landscape. As we look ahead to the year 2023, it's essential for businesses to understand the importance of staying on top of SEO trends and strategies. In this article, we will explore five SEO marketing tips that will help you optimise your website and content to achieve better visibility and drive organic traffic.
Hubspot Marketing
JULY 21, 2023
The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one.
Martech
JULY 12, 2023
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.
Aspiration Marketing
JULY 26, 2023
Are your employer's branding efforts yielding the desired results? If you're unsure, fear not because you're in the right place. Understanding how others perceive your company and how that perception impacts your overall success is crucial. Your employer brand affects the team members you hire and the companies that choose to work with you. That's why it's essential to measure the success of your branding efforts.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
JULY 6, 2023
Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. From building brand reputation to understanding customers and improving competitive positioning, social data is the missing piece you need to solve your leadership team’s most pressing challenges.
Search Engine Journal
JULY 19, 2023
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
Practical eCommerce - Marketing
JULY 4, 2023
Integrations with ChatGPT and other AI chatbots are seriously streamlining social media management. The post 5 AI Social Media Tools to Boost Productivity appeared first on Practical Ecommerce.
Hubspot Marketing
JULY 18, 2023
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
JULY 10, 2023
Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.
Aspiration Marketing
JULY 27, 2023
Webinars have emerged as the dynamic darlings of marketing, captivating audiences and propelling businesses to new heights. But let's face it; success doesn't just fall into your lap like a conveniently timed PowerPoint slide. No, it takes meticulous planning and flawless execution to craft a webinar that truly wows. We're diving deep into the anatomy of a successful webinar, from the initial planning stages to the glorious moment the virtual curtain rises.
Sprout Social
JULY 25, 2023
Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.
Buffer Marketing
JULY 6, 2023
LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Content Marketing Institute
JULY 7, 2023
Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?
Hubspot Marketing
JULY 17, 2023
Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses. Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok.
Trade Press Services Newsletter
JULY 6, 2023
Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. If it’s been a few years since you’ve updated your resume, or if you are lucky enough not to have needed one lately, you may not be aware of how much they’ve changed. Today’s resumes are more than a laundry list of past jobs and responsibilities.
Aspiration Marketing
JULY 25, 2023
Are you a marketer or customer service manager looking to enhance your customer service skills? In today's competitive business landscape, delivering exceptional customer experiences has become crucial to successful customer management and retention strategies. Fortunately, HubSpot Academy makes obtaining and improving these skills easier than ever.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
JULY 3, 2023
Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant.
Hootsuite
JULY 5, 2023
Ever feel like crafting AI art prompts requires secrets and magic? How are all of these creative professionals creating stunning, mind-blowing visuals in tools like Midjourney and DALL-E when all of your prompts fall flat? The reality is that creating cool AI art prompts isn’t as complicated as it might seem. With the right knowledge, you can use simple keywords and formulas to generate high-quality AI art.
Content Marketing Institute
JULY 5, 2023
Given the voluminous conversations around AI-generated content, you would think authorship matters. But it usually doesn’t for the most critical group in your content marketing strategy.
Hubspot Marketing
JULY 13, 2023
Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content: Consumers rank authentic, user-generated content as the most trustworthy form of content. 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Unbounce
JULY 5, 2023
Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences? The answer: AI, baby. Specifically, AI analytics. Both Netflix and Google have collected boatloads of data from the millions of people using their products. Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like.
Aspiration Marketing
JULY 19, 2023
In a world where the highly competitive job market, holding onto your best employees can make or break an organization's success. The key to achieving long-term success and staying ahead of the game is to focus on engaging and retaining top talent. Retaining top talent is crucial in today's fiercely competitive job market, and a company's employer branding strategy is critical to achieving this.
Social Media Examiner
JULY 3, 2023
Want to use more social proof in your marketing? Wondering how to share and promote testimonials on Instagram? In this article, you’ll discover how to use Instagram posts, reels, and stories to share real use cases from genuine customers. Why Customer Success Stories Matter for Marketers Curious how important customer testimonials really are to your […] The post How to Use Customer Success Stories on Instagram appeared first on Social Media Examiner.
Search Engine Journal
JULY 3, 2023
Google's updated privacy policy allows the company to scrape public data to improve its AI models. The post Google Updates Privacy Policy To Collect Public Data For AI Training appeared first on Search Engine Journal.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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