Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap. Are you getting the most from your stack?

Gen Z 97

Gen Z Marketing Marketers Copywriting 97

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. You need a clear roadmap instead of implementing hit-or-miss marketing tactics.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Rock Content

MAY 14, 2024

It also offers marketers and creators a wealth of different content options. But coming up with incredible content people can’t wait to consume is only part of successful Instagram marketing. The rate at which your account gains or loses followers overall helps you determine how well your recent marketing campaigns have been working.

Key Performance Indicator 82

Key Performance Indicator Digital Marketing Social Media Marketing Branding 82

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are KPIs? What are SEO KPIs?

SEO 97

SEO Key Performance Indicator Whitepaper Analytics 97

Search Engine Land

SEPTEMBER 1, 2023

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place.

SEO 133

SEO eCommerce Management CRM 133

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Put simply?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Event Marketing 95

Event Marketing Marketing Plan Key Performance Indicator Logistics 95

Hubspot Marketing

NOVEMBER 1, 2022

That can be a difficult question to answer — which is why it's critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and. b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program.

Key Performance Indicator 107

Key Performance Indicator Customer Acquisition Marketing Marketers 107

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Shipping 112

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Let’s explore.

Transform 111

Transform Communications CRM Marketing Strategy 111

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns. Social Media Marketing: Generative AI can be used to automate social media content creation, scheduling, and optimization.

Key Performance Indicator 90

Key Performance Indicator Personalized Marketing Social Media Marketing Product 90

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Are marketers finally ready for this? ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies.

Retail 131

Retail Finance Advertising Advertisers 131

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 93

Content Marketing Key Performance Indicator Marketing Marketers 93

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Martech

FEBRUARY 2, 2023

Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. Gross margin is calculated as the total sales revenue minus the cost of goods sold (COGS) divided by total sales revenue.

Customer 126

Customer Key Performance Indicator Manufacturing Customer Acquisition 126

AWeber

JUNE 2, 2024

To answer these questions and discover if your emails are helping you connect with customers and grow your business, know which email marketing metrics also known as key performance indicators (or KPIs) to look for and why they are essential. Why do you need to measure sales from emails? Why do you need to measure open rates?

Email Marketing 78

Email Marketing Analytics Key Performance Indicator Marketing 78

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Email Marketing 122

Email Marketing Retail Communications Digital Marketing 122

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness. It comes down to ownership.

Event Marketing 117

Event Marketing Customer Journey Content Marketing Management 117

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing and sales now share the same goals. Get the daily newsletter digital marketers rely on.

Transform 126

Transform Marketing Marketers New Technology 126

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

CRM 102

CRM Digital Marketing Customer Acquisition Communications 102

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

Influencer Marketing 99

Influencer Marketing Customer Journey Health Marketing 99

Search Engine Land

OCTOBER 6, 2023

Goals It’s important to start any reporting rooted in your primary and secondary goals or key performance indicators (KPIs) important to your company or client. Tracking results rooted in the same one or two KPIs over time will have the most meaning to your stakeholders and help you make the most impactful optimizations over time.

Key Performance Indicator 124

Key Performance Indicator Education User-Generated Customer 124

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Focus on metrics for each stage of the funnel.

Key Performance Indicator 136

Key Performance Indicator Customer Journey Social Media Marketing Advertising 136

Search Engine Land

SEPTEMBER 25, 2023

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. In this article, I’ll look at five KPIs I still hear clients reference and explain: Why it’s past time to replace them. Ready to change the way you measure your campaigns? Why it matters.

CRM 124

CRM eCommerce B2C Analytics 124

Martech

JUNE 6, 2024

An insights platform runs atop the data, surfacing insights (based on defined metrics and KPIs) in natural language using genAI. It prompts follow-up questions and suggestions, imitating a personalized online sales assistant. Wix.com’s AI-powered mobile app builder. Are you getting the most from your stack?

User-Generated 92

User-Generated B2C Marketing Mix Analytics 92

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take. Before developing my own agency, I worked for Molio.

Branding 85

Branding B2C Education eCommerce 85

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Branding 96

Branding Thought Leadership Manufacturing Marketing 96

Digital Marketer

FEBRUARY 26, 2024

Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions. This innovative approach leverages the elements of surprise, delight, and reciprocity to forge strong emotional connections with customers, making the sale of your core product feel effortless.

Transform 94

Transform Key Performance Indicator Customer Journey Marketing 94

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022. Goal 3: Getting More Leads.

Social Media Marketing 95

Social Media Marketing PR User-Generated Marketing 95

Search Engine Land

MAY 21, 2024

Always stay in tune with larger business goals to make sure you’re using your SEO equity to target the KPIs that matter most to the executive team. Get the daily newsletter search marketers rely on. Products get discontinued, the CEO wants a different name to accommodate a new market, etc. See terms. What do you do?

SEO 73

SEO PR Health User-Generated 73

Econsultancy

MAY 27, 2022

This approach is vital if experiences are defined as a collection of contextualised moments across marketing, sales, commerce and service. Your customers don’t just engage with the marketing team, their data also exists across sales, commerce, and services, so each department must work together.

Customer 126

Customer Transform Entertainment Communications 126

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Customer loyalty 83

Customer loyalty New Technology Price Product 83

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 82

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 82

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 93

Influencer Marketing User-Generated Key Performance Indicator Analytics 93

Customers.ai

MARCH 21, 2023

In this article, we’ll go over: Facebook Ads Average Conversion Rate Essential KPIs for Facebook Ads Facebook Ads Average Conversion Rate by Industry Facebook Ads Conversion Rate Optimization Tactics Find Your Customers with Customers.ai sales outreach automation platform. See the new Customers.ai What exactly is an ad conversion rate?

Real Estate 107

Real Estate Food Finance Key Performance Indicator 107