Search Engine Land

MARCH 21, 2024

The decision to hire a new SEO agency brings high hopes for what might be achieved together. However, successful partnerships require more than just hopeful thinking; you have to put in the work from the start. Process: Understanding their process, workflow and digital strategy. In these early stages, optimism runs high.

SEO 104

SEO Education Communications Digital Marketing 104

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. Welcome to 2024!

Email Marketing 128

Email Marketing Marketing Marketers Marketing Plan 128

Hubspot Marketing

FEBRUARY 14, 2024

Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. Testing AI Project Management Tools I’ve tested AI project management and many other marketing tools for years. It was a lot.

Management 114

Management Price User-Generated CRM 114

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. For the agency to thrive, you should only take on work that you can be great at.

Digital Marketing 104

Digital Marketing Marketing Marketers Price 104

Marketing Insider Group

AUGUST 21, 2023

If you want to be successful in digital marketing , you have to stay ahead of the curve. And this time, it’s the new GA4 features that are making waves. It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences.

Digital Marketing 81

Digital Marketing Management Marketing Strategy Analytics 81

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business.

Thought Leadership 111

Thought Leadership Digital Marketing Marketing Marketers 111

Buffer Marketing

APRIL 10, 2024

  Perhaps more importantly, though, there’s now a diverse range of options for those looking to make money on Instagram and other social media platforms — and you don’t need millions of followers to do it.  Let’s get into it. And this might be where your next monetization idea comes from.

Affiliate Marketing 101

Affiliate Marketing Non-Profit Finance Promotion 101

Buffer Marketing

JUNE 5, 2023

When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. So, I decided to launch a free content platform, For All Things Digital. But I also didn’t want to lower my prices and undervalue my time and expertise.

Price 101

Price Digital Marketing Promotion Customer 101

Rock Content

FEBRUARY 15, 2024

Have you ever purchased a product or signed up for a service that sounded amazing on paper but was actually confusing to use in practice? If so, then you already have an idea why UX design is important. Nail the UX design attached to a particular product or web experience, and you potentially have a hit on your hands.

Copywriting 81

Copywriting Energy eBook Product 81

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Meta recently expanded digital collectibles to 100+ countries on Instagram and Facebook, Twitter allows NFT profile pictures , TikTok experimented with selling NFTs , and Reddit just launched their own NFT marketplace. What is an NFT?

Non-Profit 118

Non-Profit Real Estate Price eCommerce 118

AWeber

AUGUST 31, 2022

You can do it! You probably have at least one thing you’d like to sell. If not, don’t worry, we have some ideas for you. Sign up for the challenge. We’ll teach you everything you need to know to make your first sale AND you’ll get a free month of AWeber Pro when you sell something.

eCommerce 116

eCommerce eBook Price Promotion 116

Businesses Grow

MARCH 27, 2023

ChatGPT versus Bard general performance If you’ve used ChatGPT4, you know it is blazing fast. One advantage to Bard: When you create content, there is a little arrow that says View Options. If you click that, you’ll see that Bard gives you three more options to view. Pretty cool.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 106

Partner Marketing Thought Leadership Manufacturing Marketing 106

Duct Tape Marketing

JANUARY 4, 2024

As the founder of The Clikk, Russell has witnessed the evolving landscape of newsletters, recognizing them as a powerful intersection of content marketing and direct response promotion. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion.

Transform 76

Transform Advertising Advertisers Entertainment 76

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you happy where you are?

Transform 103

Transform CMO Customer Acquisition Retail 103

Exposure Ninja

DECEMBER 4, 2023

Want to learn more about email marketing for law firms? Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Get personal with segmentation The first benefit is that you can target different people on your mailing list with content that’s relevant to them. Short on time?

Email Marketing 52

Email Marketing Law eBook Marketing 52

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. That said, having access to data doesn’t necessarily mean you need to monitor it, especially if it’s unhelpful or feels overwhelming.

SEO 122

SEO User-Generated Analytics eCommerce 122

Neil Patel

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right.

CRM 145

CRM Marketing Marketers Price 145

Neil Patel

OCTOBER 24, 2020

While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. So what do you do? Hire a consultant, hands down. A consultant can provide your company with specialized knowledge to help solve specific problems, allowing you to gain a competitive advantage.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Neil Patel

SEPTEMBER 26, 2020

But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. For many business owners, it may be beneficial to hire a technical SEO consultant who can handle the nuances for you. 6 Ways a Technical SEO Consultant Can Help Grow Your Business.

SEO 145

SEO Digital Marketing Analytics Communications 145

Neil Patel

MARCH 2, 2021

Reviews aren’t just about finding out what consumers think you’re doing right or where you can improve. They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. Let me show you why you should be scoping out reviews for your business. Reviews can help in three primary ways.

B2C 127

B2C User-Generated Entertainment Management 127

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Buffer Marketing

NOVEMBER 1, 2023

But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing.  I wasn’t too bothered — until I warmed to the idea of cultivating a professional personal brand in content marketing to level up my career.

Branding 93

Branding Health PR Transform 93

Duct Tape Marketing

DECEMBER 1, 2021

How To Brand With Purpose written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ivan Estrada. In this episode of the Duct Tape Marketing Podcast , I interview Ivan Estrada. He is a sought-after public speaker on topics of branding and marketing, personal development, and real estate.

Real Estate 98

Real Estate Branding Finance Education 98

Neil Patel

FEBRUARY 22, 2021

You’ve signed a new client—congratulations. Now it’s time to start the client onboarding process and welcome the new client into the fold. After all, you already made the sale. Now you can relax and get to work. Do it right, and you’ll have a customer for life. Not so fast.

Communications 130

Communications Manufacturing Customer Branding 130

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of ChatGPT. Get ready to dive in.

Copywriting 83

Copywriting User-Generated SEO Market Trends 83

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. The people you need to reach are on social—whether it’s prospective patients or employees.

Health 97

Health Law Education Branding 97

SocialPilot

DECEMBER 6, 2023

Nowadays, it’s the answer to any question you could think of. “I As much as I’d love it, I can’t see anyone using my name instead of the word ‘marketer’ in the future, but it’s still incredibly important to establish yourself as a name that someone associates with expertise in a certain field.

Branding 88

Branding Promotion Analytics Place 88

Buffer Marketing

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. This mindset shift is crucial because it helps you perform optimally in your role.

PR 110

PR Social Media Marketing Management Analytics 110

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital. NP Digital.

Digital Marketing 126

Digital Marketing Marketing Marketers SEO 126

Duct Tape Marketing

JUNE 9, 2021

Making An Impact With Nonprofit Marketing written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Check out the new Spark Lab Consulting website here !

Marketing 77

Marketing Marketers Digital Marketing Analytics 77

Martech

NOVEMBER 22, 2022

In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” But we must remember that these complex martech stacks didn’t get that way unaided. The maturity model trap.

CMO 114

CMO Product Customer Management 114

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. Something something personal news: Tomorrow’s my last day at @WeAreOwnUp + next week, I’ll be starting work as a full-time freelancer. I’m excited + terrified!

Social Media Marketing 103

Social Media Marketing Analytics Copywriting Price 103

Duct Tape Marketing

MAY 30, 2024

and Mexico and hosts the popular podcast Operation Agency Freedom, which focuses on marketing and entrepreneurship. Key Takeaways Chris Martinez’s journey underscores the importance of strategic pivots, understanding customer needs, leveraging technology, building a strong team, and continuous learning.

Transform 70

Transform Management Price Customer 70

Neil Patel

MARCH 25, 2021

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. This isn’t something you should wait on.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Orbit Media Studios

JANUARY 16, 2024

You can put anything there. But should you? But there is rarely one correct answer in digital marketing. At the end of this article, we’ll give you a chance to provide your own input. State what you do, who it’s for, why it matters, and what to do next with such clarity it can be understood in seconds.

PR 127

PR SEO Place Promotion 127