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Martech
OCTOBER 28, 2022
The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints.
Martech
APRIL 6, 2023
Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Of those surveyed, 76% had noticed advertisements from brands.
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Search Engine Land
OCTOBER 28, 2022
The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints.
Search Engine Land
JANUARY 2, 2024
LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. Why we care. Most have switched over to LinkedIn over the past year . . . A
Search Engine Land
NOVEMBER 7, 2023
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. When Amazon ads cannibalize organic sales, it means less revenue for the same advertising cost. Efficient ad spend is essential for maximizing profitability and ensuring that the marketing budget is used effectively.
Search Engine Land
JULY 12, 2023
Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics.
Sachs Marketing Group
JANUARY 8, 2024
The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve. What Are Social Media Ads?
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