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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints.

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StackAdapt Native Advertising Platform | Programmatic Ad Campaigns

Kuno Creative

As content is increasingly designed for mobile, native advertising is approaching a $100 billion-plus industry. Based on its effectiveness, native advertising is quickly becoming as popular — if not more — than traditional display advertising.

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Level up your marketing with in-game advertising by Digital Marketing Depot

Martech

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Of those surveyed, 76% had noticed advertisements from brands.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Search Engine Land

The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints.

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Digital advertising checklist: Your essential guide to launching successful campaigns by Digital Marketing Depot

Search Engine Land

Are you ready to take your digital advertising campaigns to the next level? To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you with the knowledge and tools needed to achieve outstanding outcomes.

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LinkedIn ad prices surge as advertisers’ X boycott continues

Search Engine Land

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch. Why we care. Most have switched over to LinkedIn over the past year . . . A

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Why now is the most important time for nonprofit advertising

Search Engine Land

And so, they focus their digital marketing programs on November and December. Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. This applies to for-profit advertisers as well.)