illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Here are some tips and things to consider if you wanna step up your automotive marketing game. Follow @illuminHQ

Advertising 59

Advertising Advertisers Shoppers Transform 59

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Hubspot Marketing

OCTOBER 18, 2024

Print and out-of-home advertising. Sponsorships and cross-marketing. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. Direct mail is more expensive but can be highly effective if you’re inviting members or current customers to your event.

Event Marketing 132

Event Marketing Food Direct Mail Entertainment 132

Martech

JANUARY 13, 2025

These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. blocklist providers. Dig deeper: U.S. Processing.

Law 129

Law User-Generated Email Marketing Education 129

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Hubspot Marketing

NOVEMBER 4, 2024

It can make product recommendations based on shopping history and past purchases, find emerging trends in customer behavior, and even forecast outcomes for marketing campaigns for more informed decision-making. Email Marketing Automation Most email marketing platforms these days use AI to some degree, including HubSpot.

Analytics 133

Analytics Customer Journey CMO Marketing 133

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. We‘re seeking an expert email marketer to join our team.

Management 110

Management Inbound Marketing Marketing Marketers 110

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Marketing Marketers Law 52

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Below the line marketing got its start in the 1950s. What goes into running a successful BTL campaign?

Direct Mail 129

Direct Mail Marketing Marketers Email Marketing 129

SmartBrief - Marketing

JULY 8, 2025

Now, video consumption on LinkedIn is up 36% year-over-year, according to Derella, and the company recently announced it will share advertising revenue with creators because of this growth. This move places LinkedIn among the few social platforms, alongside YouTube and Snap, to do so – further solidifying it as a hub for creators.

Influencer Marketing 107

Influencer Marketing B2C Marketing Marketers 107

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Email Marketing Integration: Use email campaigns to distribute your content directly to subscribers.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.

CRM 103

CRM Law Advertising Advertisers 103

Martech

JUNE 19, 2025

lead magnet download, webinar registration, sales inquiry) directly ties your email efforts to business outcomes. Where to find them: Email marketing platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud). Measuring the conversion rate from those clicks (e.g., Vanity metric No.

CRM 84

CRM User-Generated Analytics Customer Acquisition 84

Hubspot Marketing

JULY 11, 2024

HubSpot did exactly this in its early days by directly addressing the core inefficiencies that sales, advertising, and marketing teams were facing with traditional outbound marketing. At the time, advertising in the Yellow Pages was becoming ineffective as people were discarding phone books without even looking through them.

Transform 120

Transform Outbound Marketing Entertainment Inbound Marketing 120

Search Engine Land

JULY 23, 2024

Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. Dig deeper: What is social media marketing? What does email marketing include? Newsletters: Regular updates sent to your email list. Automated campaigns: Triggered emails based on user behavior (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Buffer Marketing

JANUARY 7, 2025

Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Hubspot 's AI helps you create and optimize email marketing campaigns that convert better. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. Pricing: Not listed.

Price 122

Price Thought Leadership Transform User-Generated 122

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. These are not absolutes.

Education 98

Education Logistics Promotion Advertising 98

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. This article will explain what is email marketing, its different types, and how to use it effectively. Email marketing has evolved significantly over the years.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

MAY 18, 2025

Email marketing is a powerful strategy for businesses to connect with their audience directly. Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

AWeber

MAY 11, 2025

Ever wondered why some small businesses seem to get amazing results with email marketing, while others struggle or give up because it "costs too much"? If youre here because youre asking, how much does it cost for email marketing? What Is the Average Cost of Email Marketing? great news.

Email Marketing 52

Email Marketing Copywriting Marketing Marketers 52

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. And an email marketing campaign offering exclusive deals.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Martech

AUGUST 22, 2024

GoDaddy’s Digital Marketing is an all-in-one product for managing marketing efforts. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. The product can be integrated into new and existing websites, regardless of hosting provider.

User-Generated 120

User-Generated Management Digital Marketing SEO 120

Vertical Response

JULY 29, 2024

Digital marketing represents nearly 60% of total advertising expenditures, indicating a growing need for budget allocation in this area. Tracking return on investment (ROI) is critical to evaluating the effectiveness of budget spending in marketing campaigns.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Backlinko

JANUARY 6, 2025

According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing. Its some of the best content Ive seen on email marketing. “Most brands obsess over list size.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” By obsolete, they mean having bots market to other bots. Attentive’s AI Pro, an SMS and email marketing platform, is now available internationally.

Shoppers 115

Shoppers Advertising Advertisers Health 115

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Sprout Social

SEPTEMBER 17, 2024

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. Additionally, social platforms are constantly rolling out new shopping and advertising features tailored for social media for retail.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? link] Actually, Costco doesnt spend on advertising. Next, she amplified it through LinkedIn thought leadership posts, nurtured it via email marketing and integrated it into sales enablement materials. billion in 2024.

PR 108

PR User-Generated Transform Thought Leadership 108

Martech

OCTOBER 2, 2024

social media vs. email marketing), enabling them to focus spending on the most effective platforms before the campaign launch. Improved return on ad spend (ROAS) on an advertising-specific campaign. More efficient use of marketing budgets.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Vertical Response

AUGUST 5, 2024

This can involve various methods such as: advertising subscriptions affiliate marketing community support The core of content monetization lies in producing and distributing content to create content in a way that generates revenue. The primary payers for content are audiences, brands, and advertisers.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

CRM 59

CRM Law Advertising Advertisers 59

Hubspot Marketing

NOVEMBER 6, 2024

Email Marketing Lead Generation 13. For busy marketers, this type of offer can prove to be incredibly valuable. Pro tip : Consider connecting your marketing software to your website to make it easier for leads to get in contact with you. Paid advertising. My last lead generation idea to share is paid advertising.

User-Generated 82

User-Generated Marketing Marketers Advertising 82

SmartBrief - Marketing

NOVEMBER 13, 2024

Apart from social media efforts and paid advertisement, organic traffic is your best bet. Optimize it to rank high, or run an email marketing campaign to show the piece to other editors and authors. For your website to have an impact, you need potential customers to know about it. Here’s where B2B link building comes in.

SEO 116

SEO Promotion Branding Advertising 116

Search Engine Land

JULY 25, 2024

You don’t want gaps and want to make sure that our systems account for the full cost of digital marketing. That includes internal people, contractors, agencies, software, advertising spends and possibly more. Again, you might have a long history of SEO, Google Ads, social media marketing, email marketing, programmatic and more.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Sprout Social

JANUARY 27, 2025

A UK brand that has done a great job integrating email marketing with Instagram is Sweaty Betty. Their email marketing is an extension of their social media marketing. Additionally, note that social platforms are constantly rolling out new shopping and advertising features tailored for social media for retail.

Retail 85

Retail Shoppers User-Generated Customer Journey 85