Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. Key details.

Advertisers 89

Advertisers Advertising Shoppers Retail 89

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. Shoppers expect to spend an average of $199.38 It’s that time of the year when we honor all the dads and father figures worldwide.

Advertisers 74

Advertisers Advertising Shoppers Shipping 74

Martech

SEPTEMBER 19, 2024

This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience. Better service for advertisers. In-store and omnichannel. locations. “By

Retail 119

Retail Shopper Market Shoppers Advertisers 119

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers.

Retail 116

Retail Shoppers Advertisers Advertising 116

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. But in 2024 Gen Z is a difficult advertising target. Retailers should pay close attention to in-store shoppers, since during the holidays this cohort spends, on average 9% more than the average consumer. They bank on this rise in spending. from 2023’s numbers.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Branding 125

Branding Advertisers Advertising Retail 125

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Advertisers benefit.

Retail 117

Retail Shoppers Advertisers Advertising 117

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused metrics, helping advertisers prioritize profit and optimizations during peak shopping periods.

Customer Acquisition 130

Customer Acquisition Retail Shoppers Advertisers 130

Martech

DECEMBER 5, 2024

Here’s what it comes down to, according to IAB: “advertising inventory that leverages retail data for planning, execution, and measurement within a store’s physical environment.” Retailers’ customer data is the key value for RMN advertisers. A third option is in-store, a form of advertising that’s been around for decades.

Retail 109

Retail Shoppers Advertisers Advertising 109

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promoting discounts will also be a helpful tool for holiday campaigns, as price is a top factor for this year’s holiday shoppers. Promotions. Processing.

Shoppers 123

Shoppers User-Generated Price Promotion 123

Marketing Insider Group

JUNE 10, 2025

Why You Need Paid Media for E-Commerce Online shoppers aren’t just browsing—they’re comparing. If your product fits into any of those ideas, it’s a smart place to advertise. Campaign structure matters more than your coffee order. Testing beats guessing. Every time. ROAS (Return on Ad Spend) is your north star. It’s chaos.

Advertisers 71

Advertisers Advertising Shoppers User-Generated 71

Buffer Marketing

JANUARY 7, 2025

Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. The platform analyzes your data across advertising platforms and forecasts how future campaigns will perform, helping you distribute your budget more effectively. " Pricing : Starts at $39/month to access AI features.

Price 123

Price Thought Leadership Transform User-Generated 123

Martech

JUNE 24, 2025

Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. With tighter margins in retail and higher ones in advertising, retailers — now acting as publishers — are chasing the more profitable path. Shoppers of competitive brands.

Retail 73

Retail Shoppers Transform Advertisers 73

Martech

OCTOBER 16, 2024

The consumer journey has become increasingly complex, with shoppers making multiple touchpoints with a retailer or brand through online shopping, in-store visits and social media. An all-encompassing attribution pipeline is essential in connecting digital advertising to real-world outcomes. The real challenge is closing this gap.

Retail 123

Retail CMO Customer Journey Shoppers 123

Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Additionally, social platforms are constantly rolling out new shopping and advertising features tailored for social media for retail.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” AdCreative.ai’s AdLLM Spark is an AI/LLM built exclusively for advertising. Tatari has an AI-powered media buying system for linear and streaming TV advertising.

Shoppers 116

Shoppers Advertisers Advertising Health 116

Search Engine Land

SEPTEMBER 19, 2024

Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. advertisers. Amazon plans to refine these features based on beta advertiser feedback before a wider release. Why we care. What they’re saying. Between the lines. What’s next.

Shoppers 85

Shoppers Advertisers Advertising Video Marketing 85

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.”

Retail 120

Retail Shoppers Advertisers Advertising 120

Martech

SEPTEMBER 4, 2024

Brands also need to be aware that they may be making investments in channels that have little influence over their shoppers (and vice versa). There’s an “influence gap” of 27% when it comes to broadcast advertising and event marketing too; low investment by brands, big influence on consumers.

eCommerce 108

eCommerce Shoppers Marketing Automation Platform Price 108

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. For example, shoppers won’t browse Amazon for a new financial advisor. In its current format, it’s not without limitations.

Retail 73

Retail Gen Z Shoppers Advertisers 73

Search Engine Land

JULY 12, 2024

Rufus may change how shoppers discover and research products, potentially altering the customer journey and how it allows advertisers to target customers on Amazon ads. Customers can ask questions about products, comparisons and buying considerations. The AI can provide suggestions for specific tasks or projects. Why we care.

Transform 87

Transform Customer Shoppers Fashion 87

Vertical Response

AUGUST 25, 2024

Multiple advertising channels can significantly enhance campaign performance. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. 78% of shoppers will abandon their cart if free returns aren’t offered.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Additionally, note that social platforms are constantly rolling out new shopping and advertising features tailored for social media for retail.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

SmartBrief - Marketing

DECEMBER 19, 2024

These channels provide more opportunities to unlock full-funnel advertising, particularly upper-funnel brand marketing efforts, unlocking the bigger budgets held by national brand marketing teams that RMNs are looking to win, Logan tells Forbes. Omnichannel targeting to track and engage with shoppers. RMN as the be-all, end-all?

Retail 93

Retail Shoppers Advertisers Advertising 93

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have. It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

DECEMBER 18, 2024

Cross-screen mobile advertising. What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Eighty-three percent of web traffic and 76% of online purchases will be driven by mobile from December 23 to 25, Salesforce predicts. This is the key component in shoppable interactive TV ads.

Gen Z 102

Gen Z Shoppers eCommerce Advertisers 102

Martech

AUGUST 29, 2024

With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift. What many marketers can verify, however, is the ability for AI to help “sift through the data you often can’t fully process,” Weide said. Consumers are interested in how retailers are using these tools.

Market Research 130

Market Research Shoppers CMO Retail 130

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. spend $200+), and 37.3%

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

The Drum

JULY 8, 2025

They’re about winning shopper loyalty, commanding advertising dollars, and expanding retail media power. Each July, both retailers go head-to-head with overlapping sales that challenge brands to balance visibility with tight budgets. These events aren’t just about who has the best discounts. For brands, ignoring them isn’t realistic.

Retail 66

Retail Shoppers Advertisers Advertising 66

illumin

MARCH 27, 2025

Learn more about how it can help advertisers worldwide. Marketers using Meta and Instagram will soon be able to do more with their advertising platforms. In an announcement made at its Shoptalk event in mid-March, Meta is expanding its integration of AI-powered systems and technology to its advertising portfolio.

Shoppers 65

Shoppers User-Generated Retail Advertisers 65

Hubspot Marketing

MARCH 11, 2025

If youre running advertising for a brand, you may have questions about RMNs. A retail media network is an advertising platform that runs within a stores website or app. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS. How do I get involved in RMNs? How much should I spend?

Retail 78

Retail Customer Shoppers Advertisers 78

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Buffer Marketing

DECEMBER 16, 2024

This makes it perfect for marketers who want to maximize their advertising return on investment (ROI). You can even create checkout, cart, and discount links to streamline shoppers' path-to-purchase. How cool is that?

Price 113

Price User-Generated Analytics Shoppers 113

Power Digital Marketing

APRIL 7, 2025

Unlike traditional advertising, which follows a more linear path from awareness to purchase, TikTok creates an impulse-driven, discovery-based shopping experience. Optimized Amazon Listings: Once a TikTok-driven shopper lands on Amazon, the product listing needs to convert them.

Branding 52

Branding Shipping Transform Shoppers 52

Martech

JULY 18, 2024

billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” Discounts were higher this year Salesforce, which analyzes ecommerce buying in its Commerce Cloud (including the activity of 1.5

eCommerce 125

eCommerce Retail Shoppers Health 125