Calvyn Lee Blog

AUGUST 25, 2021

A successful digital advertising campaign is a cohesive process that can be broken down into several steps. Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Digital Advertising. Search Advertising. Digital Advertising. Source: Digital Advertising – [link].

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space.

Advertising 100

Advertising Advertisers Whitepaper CRM 100

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. What does pay-per-click (PPC) advertising include? Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. Not advertising, not email marketing, but social media maybe a little. Providing your audience with deep, actionable insights that they will not get anywhere else. How do you do it?

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Martech

APRIL 6, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Of those surveyed, 76% had noticed advertisements from brands.

Digital Marketing 111

Digital Marketing Advertising Advertisers Marketers 111

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Whitepaper 138

Whitepaper Thought Leadership Advertisers Advertising 138

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

Advertising 80

Advertising Advertisers Whitepaper B2C 80

Martech

NOVEMBER 9, 2022

Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

Whitepaper 133

Whitepaper Information Technology Retail Marketers 133

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Worried that this change signals the end of effective advertising for your company? Fold contextual advertising into your mix.

Advertising 81

Advertising Advertisers Whitepaper User-Generated 81

Marketing Insider Group

JUNE 30, 2020

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. White Papers. Articles.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Hubspot Marketing

JULY 12, 2024

In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. As your community grows, you’ll also want to track conversion rates for different types of actions. Each action will represent a different ROI for your team, brand, or company.

Management 113

Management Whitepaper Promotion Health 113

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. It’s not in the strategy, Linda!

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Search Engine Land

MARCH 16, 2023

Register today for “The Power of Programmatic Advertising: Stay Relevant With This Reliable Tactic,” presented by Adtaxi. The post The power of programmatic advertising appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Advertising 83

Advertising Advertisers Whitepaper Analytics 83

Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape.

Advertisers 117

Advertisers Advertising Whitepaper Branding 117

Martech

JULY 12, 2024

It’s Connected TV (CTV) advertising. Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. Picture television’s massive reach, sharpened to a digital marketing laser.

Digital Marketing 97

Digital Marketing Advertisers Advertising Whitepaper 97

Martech

NOVEMBER 19, 2021

They might even download a relevant white paper and share an email for you to reach them for a follow-up. Natalie Bowman , Managing Director, Marketing and Advertising, Alaska Airlines. Once you find them, ads and messaging should still be to-the-point for a business audience.

Whitepaper 119

Whitepaper Digital Marketing Advertisers Advertising 119

Martech

FEBRUARY 24, 2025

Our expert speaker will alsoaddress key industry challenges, from handling highly regulated sectors to adapting to opt-out technologies like Apples Do Not Track, and discuss the emerging role of generative AI in consent-driven advertising. Future-proof your data strategy and balance personalization with privacy. Sign up today!

Marketers 98

Marketers Marketing Advertisers Advertising 98

Hubspot Marketing

MAY 9, 2023

Identify new channels for advertising [product] aside from [current platforms already in use]. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

Whitepaper 139

Whitepaper Transform Promotion Marketers 139

Search Engine Land

SEPTEMBER 18, 2024

This new guide from Instapage offers advice on: Improving Quality Score and ad relevance Targeting the right audience with precision Optimizing bidding strategies for maximum efficiency Creating high-converting landing pages Download the Guide to Cost-Effective Google Advertising today and start implementing these strategies to boost your Google Ads (..)

Digital Marketing 86

Digital Marketing Advertisers Advertising Marketers 86

Search Engine Land

JUNE 22, 2023

Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone. Click here to view more Search Engine Land webinars.

Advertising 83

Advertising Advertisers Whitepaper Analytics 83

Search Engine Land

JULY 11, 2023

Are you ready to take your digital advertising campaigns to the next level? To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you with the knowledge and tools needed to achieve outstanding outcomes.

Digital Marketing 78

Digital Marketing Advertising Advertisers Marketers 78

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content. 5 (G2), and 4.3/5

Thought Leadership 88

Thought Leadership Whitepaper User-Generated Price 88

Sprout Social

APRIL 25, 2022

With Instagram advertising , marketers can use eye-catching content to tap into new audiences. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 139

Whitepaper B2C User-Generated Marketers 139

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Search Engine Land

NOVEMBER 30, 2022

The post Webinar: Your winning CTV advertising strategy in 2023 appeared first on Search Engine Land. Learn more by attending “Putting in the Work: Understanding B2B Audiences on Connected TV,” presented by MNTN. Click here to view more Search Engine Land webinars.

Advertising 79

Advertising Advertisers Whitepaper Marketers 79

Hootsuite

MARCH 16, 2023

Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Why use Microsoft Advertising (formerly Bing Ads)? We’ll give you some answers below.

Whitepaper 145

Whitepaper Advertisers Advertising Manufacturing 145

Search Engine Land

NOVEMBER 29, 2023

Accurate measurement of campaign performance enables advertisers to make informed decisions, allocate resources efficiently and demonstrate the value of their efforts to clients and management. Document Ads allow advertisers to promote documents (e.g. white papers, infographics) in the LinkedIn feed. Website Actions.

Whitepaper 104

Whitepaper Law Advertisers Advertising 104

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy offers marketing certifications in SEO, social media marketing, automation, inbound marketing, digital marketing, digital advertising, growth-driven design, content marketing, email marketing, and more. So far, more than 200,000 professionals have advanced their careers with HubSpot Academy.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Marketing Insider Group

FEBRUARY 27, 2024

In a world saturated with marketing campaigns, especially in advertising—a subset emphasizing creative and persuasive messages—the public is inundated, presenting a significant challenge to stand out. Often, this includes resources such as articles, eBooks, and whitepapers. 1] “Thinking vs Feeling: The Psychology of Advertising.”

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. As part of the study , participants were administered oxytocin before watching public service advertisements.

Customer Journey 136

Customer Journey Customer Whitepaper Marketers 136

Marketing Insider Group

DECEMBER 17, 2020

Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. SEO drives organic search traffic, but with AI changing how Google and other search engines distribute content, its worth thinking about paid advertising especially for TOFU content. Timing matters.

Transform 86

Transform Marketers Marketing Gen Z 86

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Think ebooks, white papers, webinars, and any how-to content you’ve created. Paid advertising is an integral part of many inbound marketing strategies.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Use the following platforms when advertising your webinar: Utilize email marketing to promote your event to leads and customers. that drove high engagement in the past.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketers 145

SocialPilot

MARCH 26, 2025

Heres the basic formula: Share of voice = (Your brands metrics/Total market metrics) x 100 Traditionally, the share of voice metric was used to describe a brand’s advertising share on print, TV, or radio. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising.

PR 45

PR Whitepaper User-Generated Advertisers 45

Neil Patel

JUNE 15, 2021

Whether that’s a whitepaper or a video, a webinar or a podcast, make sure your landing page offers your audience something they’ll find valuable (and find easily on your page). With 83 percent of marketers using social platforms to advertise, there are a lot of paid ads appearing on social. A/B test: Test everything.

Whitepaper 142

Whitepaper User-Generated Copywriting Advertisers 142