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Marketing Budget and Job Growth Rebound

The CMO Survey

This is according to the 33rd edition of The CMO Survey , directed by Professor Christine Moorman of Duke University’s Fuqua School of Business and co-sponsored by Fuqua, Deloitte, and the American Marketing Association. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). companies grew by 5.8%

CMO 173
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Data, AI and advertising: 2025 predictions

Martech

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

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How to set a smart social media budget (and get it approved)

Hootsuite

Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% for B2C brands. for B2B brands, 7.9%

B2C 113
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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. in Fall 2023.

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Demandbase rethinks ABM amid B2B marketing challenges

Martech

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. But what about the state of B2B marketing itself? ” B2B is different.

Marketing 118
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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time.

Retail 116
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Why you don’t need a CMO… yet

Martech

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 125