Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting 85

Copywriting eCommerce Whitepaper Analytics 85

Hubspot Marketing

JUNE 11, 2024

Peggy, Lou, and Dawn are characters on Mad Men , the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. I’m a copywriter , four days into my first role at Rick’s marketing agency.

Copywriting 91

Copywriting Law Advertising Advertisers 91

Rock Content

FEBRUARY 3, 2021

And client-oriented copywriting will help with this. What is customer-centric copywriting? Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user. Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user.

Copywriting 83

Copywriting Customer CRM Communications 83

Adams & Knight Marketing

OCTOBER 31, 2021

Adams & Knight Wins Best of Show at 66 th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories. AVON, Conn., AVON, Conn., Adams & Knight took home the highest honor, the Best of Show, for its work for Collective Arts Brewing.

Advertising 130

Advertising Advertisers Copywriting PR 130

Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels. And the winner? Maria Tidlund: A little bit.

Advertising 98

Advertising Advertisers Copywriting Branding 98

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Hubspot Marketing

MARCH 29, 2018

Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. Ways to Get Free Advertising. Do a Free Product Giveaway or Contest.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Businesses Grow

MAY 30, 2023

Anything you want to know, there is probably somebody in the community who has an answer — podcasting, advertising, strategy, video, social media … we have it covered by people out there in the world doing the work. I think it represents a breakthrough in community productivity and publishing.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Bannerflow

APRIL 7, 2020

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. So we asked for a hard drive from the agency that makes our larger film productions.

Advertising 92

Advertising Advertisers Copywriting Fashion 92

Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross.

Advertising 80

Advertising Advertisers Food Copywriting 80

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. Mike Rhodes (05:00): That's crazy, isn't it?

Advertising 80

Advertising Advertisers Copywriting Digital Marketing 80

Search Engine Land

AUGUST 31, 2023

Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on. Ad copywriting With 15 headlines and four descriptions in every responsive search ad, we can simultaneously develop and test many ad copy variations.

Copywriting 135

Copywriting Management Product Advertising 135

Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. Never use AI for the final product Recently, I was hiring for open positions on my team. In advertising, your brand must stand out from your competition. This sample prompt mentions the audience, product and offer.

User-Generated 114

User-Generated Copywriting Advertising Advertisers 114

Duct Tape Marketing

MARCH 7, 2014

Copywriting Tips and Tricks in a Digital World written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Christopher McMurphy – Enjoy! Testimonials can be a useful weapon in the arsenal of the modern copywriter as well.

Copywriting 71

Copywriting Manufacturing Advertising Advertisers 71

Bannerflow

JUNE 7, 2019

In this article, we interview Casumo’s in-house display advertising team, learning how they stay at forefront of in-house display production and use dynamic creative optimisation (DCO). Bannerflow has been Casumo’s chosen display advertising production platform since 2012.

Advertising 75

Advertising Advertisers Customer Journey Copywriting 75

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross.

Advertising 52

Advertising Advertisers Food Copywriting 52

Duct Tape Marketing

MAY 18, 2017

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. Unfortunately for small business owners, like myself, I do not have the huge budget to promote my product or service like Universal Pictures can, or have not mastered the versatility as Kevin Costner. 1) What is SEO Copywriting.

Copywriting 57

Copywriting SEO Inbound Marketing Promotion 57

Bannerflow

APRIL 7, 2020

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. So we asked for a hard drive from the agency that makes our larger film productions.

Advertising 52

Advertising Advertisers Copywriting Fashion 52

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. Review of Google Product Studio in Shopify. It does that first leg on its own and presents it for review so that even less-than-savvy advertisers can make edits.

User-Generated 127

User-Generated Advertising Advertisers Logistics 127

Search Engine Land

FEBRUARY 14, 2024

With this knowledge, the brand can personalize its content, focusing on yoga-related products and tips, thereby striking a chord with its target audience. Using an AI copywriting tool, the brand spruced up its Facebook ads. After researching, the brand discovered that users were overwhelmed by their vast number of products.

User-Generated 121

User-Generated eCommerce Social Media Marketing Copywriting 121

Martech

JULY 27, 2023

55% think consumers will find a brand less authentic if it uses AI-generated content in marketing or advertising. s new generative copywriting tool is designed to let small businesses ensure all marketing content is written in brand voice and tone. 49% use generative AI tools at least once a week; 11% daily.

Copywriting 90

Copywriting User-Generated CRM Customer Journey 90

Digital Marketer

DECEMBER 21, 2023

All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. Optimized Advertising Strategies that Actually Work In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing. The answer is a big yes! What does this do?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Neil Patel

NOVEMBER 30, 2020

To best learn how to improve your own ad copywriting skills, look no further than existing ads that have achieved their purpose. From selecting the CTA to the product description to the harnessing of emotion via the value proposition, this PPC ad is a lesson in strong writing skills. Writing Skills PPC Copywriters Should Have.

Copywriting 125

Copywriting Advertising Advertisers Product 125

Bannerflow

JUNE 17, 2020

It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross.

Advertising 40

Advertising Advertisers Food Copywriting 40

illumin

MARCH 26, 2024

Informational searches: A user is looking for more information on a subject or about a product. Commercial searches: A user is looking to conduct deeper research into a product before making a purchase decision. Transactional searches: A user is actively looking to buy a product. Follow @illuminHQ

Copywriting 59

Copywriting Marketing Mix Advertising Advertisers 59

Martech

FEBRUARY 8, 2023

I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. Anything that condenses time to information, time to production and time to market is a marketing advantage.

Copywriting 105

Copywriting Automobile User-Generated Marketing 105

Search Engine Land

DECEMBER 4, 2023

For example, the temperature setting can be used by advertisers to make the system more or less creative, something that is important in regulated industries where more creative ad text ideas could violate regulations. For instance, an account doctor can now invest time previously spent copywriting into data analysis and consultation.

Transform 119

Transform Copywriting User-Generated Price 119

Ariyh

OCTOBER 9, 2023

You have two options: Product A, from a company founded in 2021 Product B, from a company started in the 1980s All else equal, which one would you choose? You have two options: Product A, from a startup founded in 2018 Product B, from a brand established in 1865 This time, which one would you choose? started in 1998).

Branding 110

Branding Real Estate eCommerce Copywriting 110

Search Engine Land

MAY 10, 2023

All you need to do is create a product-related prompt. Create product copy Product descriptions are essential in enticing visitors to hit the “Add to cart” button. Enter the requisite prompts and have it generate content for new listings – titles, bullet points, and product descriptions that focus on features and benefits.

Copywriting 119

Copywriting Marketing Marketers eCommerce 119

Hubspot Marketing

DECEMBER 26, 2022

Copywriting. Video and audio production. Product management. Copywriting. UX copywriting. Video production. Audio production. billion in 2021, with nearly 62% of senior industry experts using a data-sharing solution to support their teams' marketing and advertising efforts. Task management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Digital Marketer

MARCH 6, 2023

Copywriters : I’m seeing these folks really focus on harnessing AI. The take that I like is that copywriters will leverage AI to pull together creative ideas, cutting down the time to find The Big Idea. Tools like Jasper can help craft headlines, ad copy, email copy, and can absolutely support a copywriter.

CMO 79

CMO Copywriting Price Advertising 79

Bannerflow

APRIL 7, 2020

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. So we asked for a hard drive from the agency that makes our larger film productions.

Advertising 40

Advertising Advertisers Copywriting Fashion 40

Tiecas

MAY 17, 2024

Creating an Industrial Value Proposition that Converts: Understanding Your Target Audience Your industrial website’s value proposition is the core message that communicates how your products or services solve your customers’ specific problems and deliver tangible benefits. What do they value most in a product or service provider?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Rock Content

SEPTEMBER 27, 2023

Unprecedented entertainment industry strikes didn’t just affect movie production. Large studios have never been shy about splurging on advertising. In fact, many have spent over 50% of a movie’s production budget on promotional efforts. WriterAccess hosts tens of thousands of vetted, experienced copywriters.

Copywriting 73

Copywriting Marketing Marketers Promotion 73

Rock Content

JULY 9, 2023

Your digital advertising campaigns take on a new urgency, requiring research, planning, and confident creation. It communicates how your company’s product or service can solve a consumer’s problem and does so with short, carefully crafted content. Look at those who made purchases of your product in the last 60 days or less.

Shipping 84

Shipping Copywriting Shoppers Retail 84

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. Not to mention the rising cost of paid social media advertising. Where can you realistically advertise based on your budget?

Customer 133

Customer Copywriting Marketing Marketers 133