Martech

SEPTEMBER 18, 2024

Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. And it is not just traditional ad spending. This surge signals a dramatic disruption in the commercial media landscape. Here’s how: 1.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Power Digital Marketing

JUNE 3, 2025

A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. A surprising discovery emerged when modeling seasonal impacts.

Transform 105

Transform Customer Acquisition SEO Retail 105

Backlinko

DECEMBER 23, 2024

Keeps Marketing Costs Low Unlike paid ads, clicks on organic search results are free. This is why SEO is one of the most affordable and accessible digital marketing tactics available. Your manufacturing business might very well use both paid and organic marketing channelsand to great effect.

Manufacturing 103

Manufacturing SEO Key Performance Indicator Customer Acquisition 103

Hubspot Marketing

MARCH 5, 2025

The clue is in the name, but marketing analytics is not the same as business analytics. However, business goals and performance should be considered when measuring marketing. B2B Marketing Data to Collect The best and worst thing about digital marketing analytics is that you can track everything, which can be overwhelming.

Analytics 68

Analytics Customer Acquisition CRM Marketing 68

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. Now, this offer is limited to new active campaign customers only.

CMO 87

CMO Customer Journey Transform User-Generated 87

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Manufacturing marketing is the process of promoting manufacturing products or services to other businesses.

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. What’s the Most Important Trend You Believe Will Define Digital Marketing in 2025, and How Can Businesses Start Preparing Now? No one is perfect, especially not your customers. So lead with authenticity. Lead the way.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. Your goal should be to put together a system that acquires customers almost on autopilot. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers.

Customer Acquisition 145

Customer Acquisition Customer Advertising Advertisers 145

Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. Traditionally, a company had to engage in shotgun style advertising and find methods to track consumers through the decision-making process.

Customer Acquisition 145

Customer Acquisition Customer CRM Customer loyalty 145

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics.

Customer Acquisition 132

Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Image source ). Google ads).

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Calvyn Lee Blog

JANUARY 18, 2022

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Drip marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. How to calculate CAC?

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 120

Advertising Advertisers Transform Customer Acquisition 120

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. How about CMS or COS? PPC PPC stands for pay-per-click.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Sachs Marketing Group

JANUARY 5, 2024

PPC advertising offers unique advantages over other advertising forms. Unlike traditional advertising, PPC campaigns can be quickly adjusted for better performance, making them ideal for businesses looking to stay agile in a competitive online environment. What is PPC Advertising? Related: What is PPC Campaign Management?

Advertising 91

Advertising Advertisers Customer Acquisition User-Generated 91

Rock Content

MAY 11, 2024

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very significant number to know by heart. How to Calculate CAC?

Customer Acquisition 52

Customer Acquisition Customer CRM Key Performance Indicator 52

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Advertising 91

Advertising Advertisers Thought Leadership Non-Profit 91

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. This is where a well-crafted digital marketing strategy comes in. What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Hootsuite

DECEMBER 9, 2020

Are you using social to recreate lost customer experiences? As pressure increases to recover revenue lost in the wake of the pandemic, it’s no surprise that marketers ranked customer acquisition as their top objective on social in our Social Trends survey this year. Are you ignoring baby boomers in your digital marketing?

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers.

Customer Acquisition 145

Customer Acquisition Key Performance Indicator Advertising Advertisers 145

The CMO Survey

JUNE 16, 2020

indicate they have “shifted resources to building customer-facing digital interfaces” and 56.2% are “transforming their go-to-market business models to focus on digital opportunities.” Consistent with this, CMO Survey results show the largest single drop in traditional advertising spending (-5.3% reporting losses.

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

APRIL 5, 2022

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets. Get the daily newsletter digital marketers rely on. Forrester ). Processing.Please wait.

Gen Z 120

Gen Z Millennials Customer Acquisition Advertising 120

Martech

MAY 29, 2024

.” The rising cost of targeting new customers In addition to balancing profitability against the increased demand for discounts and free shipping, brands also face the growing cost of digital marketing. “Targeting new customers is becoming even more expensive,” said Schwartz.

Shoppers 115

Shoppers Non-Profit Retail Shipping 115

Rock Content

MARCH 2, 2023

Source: Google Ads New customer acquisition objective Another new feature is a new target for acquiring new customers. This goal helps you acquire new customers more efficiently, allowing your campaigns to bid higher for new customers compared to existing ones, or even bid exclusively for new customers.

Customer Acquisition 97

Customer Acquisition Transform User-Generated Marketing 97

Martech

MARCH 11, 2024

Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return.

Customer Acquisition 133

Customer Acquisition User-Generated Marketing Marketers 133

Adobe Experience Cloud Blog

FEBRUARY 15, 2019

When companies don’t prioritize internal brand awareness, their marketing and advertising make promises to customers that their front-line employees don’t deliver upon. When a business falls short of customer expectations, its conversion rate tends to dip. There’s obviously a problem somewhere along the way.

Branding 134

Branding Thought Leadership Customer Acquisition Marketing 134

Sachs Marketing Group

AUGUST 8, 2022

On the bright side, we know homeowners intend to continue spending more on home improvement coming out of the crisis, meaning now is the perfect time to capitalize on a potentially growing market and invest in customer acquisition. . Here are six home services marketing tips to get more customers.

Customer 122

Customer Marketing Marketers SEO 122

Neil Patel

OCTOBER 21, 2020

cost per lead, cost per action, customer acquisition costs). Your marketing automation consultant should monitor your returns and expenses, ensuring that both are moving in the right direction. Data sharing between marketing channels: Your marketing automation stack should provide your team with the right data analysis tools.

Customer Acquisition 143

Customer Acquisition Marketing Marketers Retail 143

Martech

NOVEMBER 9, 2021

The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Yet the key to increased sales may already be in the marketer’s data base. An often-cited statistic shows that it costs five times as much to find a new customer than to keep one.

Customer 122

Customer Customer Journey Retail Customer Acquisition 122

Search Engine Land

DECEMBER 13, 2023

Two noteworthy AI developments, Performance Max ( PMax ) and Search Generative Experience ( SGE ), are poised to revolutionize digital search marketing. PMax : A new campaign type that allows advertisers to run ads across all of Google’s networks, from search to YouTube to Maps within a single campaign. A 59% rise in bookings.

Customer Acquisition 112

Customer Acquisition Advertising Advertisers Product 112

Sprout Social

SEPTEMBER 19, 2023

A formidable formula that has explained consumer behavior for over a hundred years, when it was first theorized by advertisers. But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media. Your marketing campaign needs to be important to the business.

Customer 142

Customer Customer Acquisition Key Performance Indicator Customer Journey 142

Calvyn Lee Blog

JANUARY 24, 2023

Suddenly, the world of social advertising would seem a little less precarious. These accounts are different from your regular prospects – they are in-market and active, and therefore more likely to convert. Launching social ads can sometimes feel like taking a shot in the dark. Who uses buyer intent?

Customer Acquisition 130

Customer Acquisition CMO Customer Product 130

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing. Frequently asked questions about B2B marketing. What is B2B marketing?

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. Let’s begin. Step #1: Decide Who You Want to Reach.

Advertising 138

Advertising Advertisers Price User-Generated 138