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Tackling video marketing fragmentation

Martech

A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. They’ll see DOOH video in subway stations or in-store screens. Smart Video Everywhere differentiators. . Processing.

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10 Excellent Examples of Video Marketing on Facebook

Hubspot Marketing

For my companys video marketing campaigns, Facebook is a natural choice. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Gather trends to inform your video marketing plan.

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The Best Alternative Advertising Methods for Modern Marketers

Vertical Response

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results.

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CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Martech

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

What can you do as a marketer? Consider starting a podcast for your audience or perhaps sponsoring or advertising on a podcast you know your audience already listens to. Both of these options will help you get your marketing message into millennials’ ears — literally and figuratively. Read The Ultimate Guide to Video Marketing.

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TikTok launches AI video generation tool for marketers

Martech

Multilingual support : Create videos in different languages to tap into global markets. Customization : Edit and tweak videos to fit your brand’s vision. Dig deeper: How TikTok is transforming brand advertising Why we care. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends.

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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

Video views Video views are the number of times a video has been watched on social media platforms. This metric provides insights into the reach and popularity of your video marketing efforts, helping creators and marketers understand how well their videos are performing in terms of gaining audience interest.