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Affiliate marketing vs. influencer marketing in 2025

Sprout Social

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

.” — Pinterest According to Pinterest Business , social media marketers turn to the platform to: Reach a new audience and grow their business presence online Drive traffic to their brand’s website or online store Encourage conversions like newsletter sign-ups, report downloads, and best of all — purchases What is affiliate marketing on Pinterest?

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Australian Association of National Advertisers (AANA) The AANA is responsible for developing a strict Code of Ethics that Australian advertisers, including influencers, must follow. It aims to ensure that all advertisements and marketing communications are legal, truthful and respectful of human dignity.

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Top Strategies to Monetize Your Content Effectively

Vertical Response

This guide covers actionable strategies like ads, subscriptions, and affiliate marketing. Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. What is Content Monetization?

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Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Affiliate Marketing In this model, the influencers promote your brand's products and earn a percentage commission on the sales generated through their unique affiliate links.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

What does social media marketing include? Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. Paid social advertising: Running targeted ads.

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Online advertising is getting particular attention because of increasing costs. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition? Fortunately, an advertising tactic exists to do just that and more. Retailers across the U.S. Up to 36.8%