illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They are not served by the website.

Advertising 98

Advertising Advertisers Transform Law 98

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care. Accessibility.

Analytics 96

Analytics Marketing Marketers Advertising 96

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Google Analytics. Enhanced conversions.

Advertising 104

Advertising Advertisers Transform User-Generated 104

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

Analytics 121

Analytics Marketing Marketers User-Generated 121

Search Engine Land

SEPTEMBER 7, 2023

Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.

Analytics 140

Analytics User-Generated eCommerce Advertising 140

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. What is Google Marketing Platform? Why we care. Accessibility.

Analytics 99

Analytics Advertising Advertisers Marketing 99

Search Engine Land

MARCH 21, 2024

Marketers can’t call Google’s bluff anymore. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Now, advertisers are scrambling to find the solution. Alternative data is a promising solution in the chaos of the cookie crumble.

Advertising 78

Advertising Advertisers Finance Retail 78

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 135

Digital Marketing Advertising Advertisers Shopper Market 135

Calvyn Lee Blog

AUGUST 25, 2021

A successful digital advertising campaign is a cohesive process that can be broken down into several steps. Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Digital Advertising. Creating Marketing Plan. Digital marketing measurement and KPIs.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Customer Journey 105

Customer Journey Analytics Customer Marketing 105

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters , some advertisers seem to absolutely adore it and have been showering the tool with praise. ” 2. “ 3. .

Analytics 94

Analytics Advertising Advertisers Digital Marketing 94

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. No marketer wants to add more work to their plate, especially when it comes to tracking customer data. Making the case for marketing technology within your organization. 5 ways to improve on-site search.

Analytics 102

Analytics Customer Journey User-Generated Marketing 102

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve. What Are Social Media Ads?

Advertising 77

Advertising Advertisers Gen Z Social Media Marketing 77

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If If you are new to attribution, read the Google Analytics help article on attribution first.).

Analytics 110

Analytics User-Generated Customer Acquisition Place 110

Search Engine Land

JULY 28, 2023

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. You need alternatives.

Advertising 95

Advertising Advertisers Customer Journey CRM 95

Customers.ai

FEBRUARY 14, 2024

It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.

Advertising 78

Advertising Advertisers Law Outbound Marketing 78

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 102

Digital Marketing Advertising Advertisers Shopper Market 102

Sachs Marketing Group

JANUARY 5, 2024

PPC advertising offers unique advantages over other advertising forms. Unlike traditional advertising, PPC campaigns can be quickly adjusted for better performance, making them ideal for businesses looking to stay agile in a competitive online environment. What is PPC Advertising? Related: What is PPC Campaign Management?

Advertising 63

Advertising Advertisers Customer Acquisition User-Generated 63

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. More real-time bidding.

Advertising 117

Advertising Advertisers Transform CMO 117

Martech

FEBRUARY 19, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download!

Analytics 97

Analytics CMO Price CRM 97

Sachs Marketing Group

DECEMBER 22, 2023

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. PPC advertising allows you to display ads on various digital platforms, paying only when a user clicks on your ad. In this article, we explore how to advertise your business online effectively with PPC ads.

Advertising 79

Advertising Advertisers Key Performance Indicator User-Generated 79

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 141

Analytics User-Generated Advertising Advertisers 141

Sachs Marketing Group

JUNE 23, 2023

Are you struggling with low conversions and high costs in your PPC advertising campaigns? This could lead to decreased market share and, ultimately, a threat to the sustainability of your business. To help you get started, we have some PPC advertising tips for small business owners who want to improve the ROI of their ads.

Advertising 76

Advertising Advertisers Analytics Management 76

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Social Media Marketing Promotion Fashion 144

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Advertising 71

Advertising Advertisers User-Generated Customer loyalty 71

Neil Patel

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

Advertising 138

Advertising Advertisers User-Generated Promotion 138

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 120

Customer Acquisition Marketing Marketers Global Marketing 120

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation. Like this show? Like this show?

Advertising 83

Advertising Advertisers Copywriting Digital Marketing 83

Customers.ai

APRIL 10, 2024

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. They are forcing us to become better marketers! and what marketers value the most. We’re nothing if not adaptable! It’s YOUR data! Want to try it out?

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

Advertising 99

Advertising Advertisers Brand Management Place 99

Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. 09:11] What’s the relationship between Google Analytics and Google Tag Manager? [14:12]

Analytics 79

Analytics Law Management Digital Marketing 79

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Hootsuite

JUNE 24, 2020

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. How to check your TikTok analytics.

Analytics 145

Analytics Place Management Branding 145

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. How does advertising on social media work? Why run paid social media ads, anyway?

Advertising 145

Advertising Advertisers Millennials Promotion 145

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. What is journey marketing?

Advertising 52

Advertising Advertisers Gen Z Transform 52

Duct Tape Marketing

JANUARY 28, 2020

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. In the olden days, advertising was an expensive and risky prospect. Next, they’d hire an advertising firm to create and execute the concept. Create Conversion Goals in Google Analytics.

Advertising 96

Advertising Advertisers Whitepaper CRM 96

Sachs Marketing Group

NOVEMBER 20, 2023

Advertising on Google is a crucial step for businesses looking to enhance their online presence. It involves creating and running ads through Google Ads, Google’s online advertising platform. Fortunately, advertising provides a clear path forward to maximizing your visibility.

Advertising 52

Advertising Advertisers eCommerce Customer Acquisition 52