Search Engine Land

JANUARY 17, 2023

Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. Sign of Hope?

Search Marketers 124

Search Marketers Marketing Marketers SEO 124

Search Engine Land

JULY 6, 2023

Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters , some advertisers seem to absolutely adore it and have been showering the tool with praise. ” 2. ” 4.

Analytics 101

Analytics Advertising Advertisers Digital Marketing 101

Search Engine Land

JANUARY 21, 2023

Google Suggesting Firefox Users Change Their Search Engine & Home Page 2015: Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google was fighting back. Job Search Engines: The Hottest Thing Going 2009: Job search was the fastest-growing search category in the U.S.

Search Marketers 99

Search Marketers SEO Marketing Marketers 99

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Best Buy to sell search ads under its own in-house media company. Bing Now Powers AOL Search: What Advertisers Need To Know.

Search Marketers 117

Search Marketers User-Generated SEO Marketing 117

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Says Google Analytics Now Verboten. Says Google Analytics Now Verboten. Google Places Gets Its Own iPhone App. consumers spent $204.5

Search Marketers 126

Search Marketers Health Law Marketing 126

Search Engine Land

FEBRUARY 9, 2023

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google 2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark. ” A Paid Search First? Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?

Search Marketers 92

Search Marketers Pharmaceutical Price Marketing 92

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If How Google Analytics 4 attribution works. By the way, what is a session?

Analytics 115

Analytics User-Generated Customer Acquisition Place 115

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 98

Education Search Marketers SEO Marketing 98

Search Engine Land

FEBRUARY 12, 2023

Google’s ‘people also ask’ search feature officially gains dynamic loading 2017: Google’s people also ask feature gained a new way for searchers to explore topics in the desktop and mobile search results. Google Webmaster Tools Data Stopped Updating Almost A Week Ago 2015: The data and tools had stopped updating Feb.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

JULY 28, 2023

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. You need alternatives.

Advertising 98

Advertising Advertisers Customer Journey CRM 98

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Google Best Place To Work, According To Fortune Magazine 2008: For the second year in a row.

Search Marketers 97

Search Marketers Health Marketing Marketers 97

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Link Google Analytics accounts to organizations. Get the daily newsletter search marketers rely on. Why we care.

Analytics 114

Analytics Advertising Advertisers Marketing 114

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 99

Search Marketers Marketing Marketers SEO 99

Search Engine Land

JANUARY 20, 2023

CallRail adds call analytics integration with Google My Business 2020: CallRail developed the solution partly as a response to the rise of “zero-click search” and the “cannibalization” of website traffic by GMB. Search Engines Commemorate Martin Luther King Jr. on multiple carriers. on a sidewalk.

Search Marketers 98

Search Marketers SEO Marketing Marketers 98

Search Engine Land

DECEMBER 11, 2023

Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating enhanced conversions. This allows Google Analytics to dynamically adjust its behavior.

Analytics 133

Analytics Advertising Advertisers SEO 133

Search Engine Land

MAY 6, 2024

A couple of things to keep an eye out for and what kinds of insights they may uncover: New advertisers listed that are aligned in industry, product/service with you : New competition to keep an eye on for market share availability, competitor research, potential conquesting opportunity. Business email address Subscribe Processing.

Analytics 102

Analytics Advertising Advertisers Place 102

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products.

Product 111

Product Transform Price Market Trends 111

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. Marketing reports in our business insights tool. Google Analytics. Google Ads smart bidding.

Customer Acquisition 126

Customer Acquisition Marketing Marketers Global Marketing 126

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

MAY 16, 2023

Performance Max (or PMax) campaigns are gaining traction among search advertisers. This lets advertisers maximize their efforts and reach their target audiences more efficiently. Additionally, advertisers often need to analyze their aggregated data across all campaign types and platforms. SUBSCRIBE See terms.

User-Generated 98

User-Generated Analytics Advertising Advertisers 98

Search Engine Land

JULY 13, 2023

The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% according to Adobe Analytics data. Amazon Prime Day is soaring in popularity and with such a high footfall of traffic, it’s an excellent time for marketers to advertise and optimize on the platform for maximum reach.

Retail 98

Retail Marketing Mix Analytics Advertising 98

Search Engine Land

AUGUST 11, 2023

Google Ads Transparency Center Google Ads Transparency Center is a relatively new tool that enables users to see what ads any verified advertiser is running across Google networks. But for advertisers, it also works as a great way to see your competitors’ ads. Get the daily newsletter search marketers rely on.

Management 97

Management Advertising Advertisers User-Generated 97

Digital Marketer

DECEMBER 21, 2023

Optimized Advertising Strategies that Actually Work In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing. AI comes with analytical powers that can transform your advertising precision. Voice Search Optimization Search engine optimization is important.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Search Engine Land

SEPTEMBER 5, 2023

Unpacking the adult-intent dilemma For publisher sites that can monetize pageviews through programmatic advertising, a click is a click, and the intent of the traffic might not be the key determining factor for CPM. Analytical noise When organic search visits are going up, it’s tempting to deem SEO strategy a success.

SEO 141

SEO User-Generated Analytics eCommerce 141

Search Engine Land

MAY 2, 2023

Test new channels – and new features Advertising platforms, large and small, have been busy releasing new B2B-friendly features. Social platforms, particularly, have recently added contextual and search-based targeting functionality. The last area where you can use AI to save time and create efficiency is analytics.

Analytics 95

Analytics Advertising Advertisers Product 95

Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. However, they’re not searching for that thing right then. And then there’s YouTube.

Entertainment 98

Entertainment Advertising Advertisers eCommerce 98

Search Engine Land

APRIL 26, 2023

Get the daily newsletter search marketers rely on. Additionally, isolating the timeframe allows search marketers to measure the effectiveness of any implemented solutions and ensure performance remains stable and positive going forward. This process can be applied to almost any business challenge. SUBSCRIBE See terms.

Analytics 94

Analytics Management Advertising Advertisers 94

Search Engine Land

NOVEMBER 9, 2023

Dig deeper: Why next year’s SEO results depend on your SEO work this year Get the daily newsletter search marketers rely on. Clients log into their analytics dashboards and try to attribute sales of some kind to organic search. Simply put, SEO places your business in front of more prospects, and you don't pay per click.

SEO 130

SEO Finance Analytics Place 130

Search Engine Land

JANUARY 17, 2023

It’s a real and unfortunate situation that contradicts Google’s stance that their automation makes online advertising easier. In fact, it illustrates how desperately the PPC advertising community needs better education on ad platform automation, especially when it comes to something as prominent as Performance Max.

Retail 100

Retail Non-Profit Advertising Advertisers 100

Search Engine Land

MARCH 1, 2023

These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets. They maintain that optimized targeting , audience expansion , and smart bidding are privacy-centric and will continue to allow advertisers to reach their relevant audiences.

Non-Profit 101

Non-Profit User-Generated Law Analytics 101

Search Engine Land

APRIL 18, 2023

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. PPC ads are paid online advertisements that are laser targeted by demographics and keywords to get in front of the right people at the right time. Search tools (related searches, etc.)

SEO 102

SEO User-Generated Advertising Advertisers 102

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment. Why LinkedIn?

Advertising 111

Advertising Advertisers Thought Leadership User-Generated 111

Search Engine Land

MARCH 1, 2024

A timeline of Google’s attempts to summarize and organize list-based content from web publishers Google now uses From sources across the web for a variety of search queries, mainly with commercial intent, such as: Best (e.g., SEO software, analytics software, ERP software) Date ideas in {location} (e.g., Dig deeper.

Non-Profit 141

Non-Profit User-Generated SEO Analytics 141

Search Engine Land

NOVEMBER 17, 2023

The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? UGC has the potential to be a key activation within your search SEO strategy, especially now that: “Experience” sits within the E-E-A-T guidelines. Get the daily newsletter search marketers rely on.

User-Generated 126

User-Generated SEO Education Promotion 126

Search Engine Land

AUGUST 25, 2023

To go through these relatively tough times all while keeping your client happy and on board, you’ll need to display composure, explain technical and analytical concepts in plain English – and remain patient! Get the daily newsletter search marketers rely on. So get busy learning GA4 and other related analytics tools.

Analytics 97

Analytics eCommerce Management Advertising 97

Search Engine Land

NOVEMBER 10, 2023

Let alone that ranking 10th for a new keyword is a good place to be. Get the daily newsletter search marketers rely on. Another thing to check is the Attribution reports in GA4 under the Advertising section. Over time, the rankings for those keywords can further improve. In this situation, you may want to: Compare Jan.

SEO 135

SEO Advertising Advertisers Place 135

Search Engine Land

MAY 19, 2023

Get the daily newsletter search marketers rely on. There's a much higher focus on AI , machine learning, natural language processing and voice search today, and even Google Analytics has hidden a lot of its keyword data (not provided). Quick tip: Pick a tool for each project and stick to it. SUBSCRIBE See terms.

SEO 137

SEO CMO Analytics Management 137