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Meta announces genAI video tools for advertisers

Martech

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. AI-powered analytics and optimization are also available to brands in Advantage+ campaigns. Why we care.

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A Guide To Social Media Analytics: Measure Social Social Success

SocialPilot

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.

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Data, AI and advertising: 2025 predictions

Martech

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

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Meta introduces generative AI video advertising tools

Search Engine Land

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. AI-powered analytics and optimization are also available to brands in Advantage+ campaigns. Why we care.

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How to master the basics of social media advertising [+ 5 examples]

Hubspot Marketing

I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.

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What winning video advertising creative looks like in 2024

Search Engine Land

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly.