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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding. The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability.

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Google adds search themes to Performance Max

Search Engine Land

Search themes are a new way for advertisers to provide information about a business (e.g., Google provided five examples of where it makes sense for advertisers to use search themes: Your landing page doesn’t have complete details or the latest updates about the products and services you offer. How it works.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

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Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn [New Data]

Hubspot Marketing

While football teams compete for trophies, companies spend millions trying to get more views, leads, and revenue than other brands advertising in their industry on the same day. You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer.

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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

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Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.

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The 7 Most Effective Car Advertising Campaigns Of All Time

Bannerflow

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns?