Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. Likewise, content marketing ranked in the top three for B2C. Not surprisingly, 52% of job seekers say the overall quality of a job description is an influencing factor when they decide to apply for a job.

Management

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. If it feels like the B2B marketing funnel concept has been around forever, youre not far off.

Transform

SocialPilot

JUNE 18, 2025

Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers. Platforms like Facebook and Instagram offer targeted local advertising to attract nearby patients. “In

Real Estate

Martech

JANUARY 15, 2025

In 2025, B2B marketing teams should be prioritizing short-form storytelling by crafting snackable, high-impact visuals that entice viewers to explore more long-form resources like webinars or whitepapers.

Gen Z

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters.

Email Marketing

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. According to TikTok data, advertisers are now seeing an average return of $2 for every $1 spent.

Gen Z

Neil Patel

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2C Paid Social Media?

B2C

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. There are advertisements every several minutes on TV and on nearly every other page of a magazine. There are advertisements every several minutes on TV and on nearly every other page of a magazine. White Papers.

Whitepaper

Marketing Insider Group

FEBRUARY 17, 2011

And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Our B2B buyers are spending less than 25% of their time paying attention to TV, print and outdoor advertising. Get Cracking: The paper emphasizes that it is not enough to be visible. Social Media.

Whitepaper

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. You might see this and think that it’s skewed toward B2C brands. With Instagram advertising , marketers can use eye-catching content to tap into new audiences. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Place

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

Whitepaper

Adobe Experience Cloud Blog

JULY 19, 2013

As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy. So we went back to the drawing board and decided to try LinkedIn advertising. Whitepapers, stats & reports, infographics.

Whitepaper

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. And they already have much of the information that advertisers request from prospects in a lead gen form. It’s one of the oldest debates in lead generation: quantity vs. quality.

Social Media Marketing

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Defined as any content created by users of an online platform, UGC is popular in B2C markets. As a bonus, UGC can be more cost-effective than traditional advertising.

Marketing Plan

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Whitepapers, Ebooks & Infographics.

B2C

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Advertisers now have more resources to scale their campaigns faster than ever. Advertisers have more options to control certain elements in campaigns.

Advertising

Martech

APRIL 6, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Of those surveyed, 76% had noticed advertisements from brands.

Digital Marketing

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Nearly all of your brand’s communication materials will carry your voice, whether we’re talking advertising campaigns, marketing slogans, white papers, or blogs. Being stuffy or overformal can be a big turn-off to your readers, especially when you’re marketing directly to consumers in a B2C niche.

Branding

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. — to targeted accounts.

Whitepaper

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? The advertising team may refer to audiences for remarketing. podcast platforms), then why let advertising get all the credit for remarketing to audiences that are not “paid”? Download a white paper. How should B2C marketers use GA4? How should B2B marketers use GA4?

Digital Marketing

Martech

MARCH 22, 2022

Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money. The difference between B2B and B2C in email marketing.

Email Marketing

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Whitepaper

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. You could also offer discount codes, case studies, webinars, whitepapers and more. Take your social media advertising one step further with lead gen ads.

Whitepaper

Hubspot Marketing

NOVEMBER 30, 2022

If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. The same can’t be said for traditional forms of advertising. While traditional advertising can be helpful for specific goals, its biggest limitation is measurability. Let's dive deeper.

Digital Marketing

Marketing Insider Group

MARCH 2, 2020

If you’re shelling out big bucks for advertising, consulting, data analytics, and email nurture campaigns, plus the aforementioned website, the cost of running a blog is negligible by comparison. With a blog, you can engage directly with consumers better and more cheaply than with advertising. White papers and case studies.

Whitepaper

Marketing Insider Group

FEBRUARY 2, 2021

In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Your budget for paid advertising. White papers. Pay-Per-Click (PPC) Advertising. Unlike organic traffic that finds you naturally, PPC advertising involves “buying” traffic. Source: Semrush.

Digital Marketing

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing

Hubspot Marketing

JULY 10, 2018

It often doesn’t cost much for paid ads compared to traditional advertising costs, but offers broad mileage. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Social media advertising. Social Media Marketing Strategies. Affiliate marketing.

Inbound Marketing

Content Marketing Institute

NOVEMBER 8, 2018

White paper. Here’s the deal: Competition references advertising, NOT organic searches. And keep in mind that B2B and B2C consumers may follow some unusual paths. If advertisers are buying a keyword phrase, it may be worth considering before you run with it or rule it out. Your brand, product, or service.

SEO

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Maybe you’re always experimenting with different content formats – like infographics, ebooks, and whitepapers – hoping something will resonate better with your audience and attract visitors from search engines. Source: Michaletz Zwief.

Content Marketing

Search Engine Land

MARCH 29, 2023

On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. As marketers, we simply can't use the same whitepaper or demo we might leverage on Google or LinkedIn Ads.

Pharmaceutical

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? We’re all inundated with content from B2B and B2C brands. And that social segment is key.

Social Media Marketing

Search Engine Land

JUNE 16, 2023

Quarterly goals might be appropriate for paid advertising, but 6-12 months is a more realistic timeline for SEO. Quarterly: Add a whitepaper, case study, research paper, or ebook to your website. Weekly: Create a new short- to medium-length blog post, video, or other type of low-lift content.

Whitepaper

Hootsuite

FEBRUARY 12, 2015

Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. However, as more businesses establish a social presence, the difference in approaches for B2B and B2C marketers diminishes. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing