Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. Understanding audience behavior Audience reactions vary greatly depending on the brand’s objective (whether it’s direct response or brand building), creative format and message type.

Advertisers

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Relationship marketing that champions your customers and marketing partners.

CMO

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. For more details, check out the full case study here.

Advertising

Martech

JULY 3, 2025

Marketing example ( Les Binet-style ): Long-term brand building primes an audience emotionally, while short-term performance-focused campaigns convert that primed audience into buyers. Each alone performs OK. Advertising platforms (e.g., What are synergistic effects?

Marketers

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. trillion and $5.48

Retail

SmartBrief - Marketing

JUNE 11, 2025

On its face, this shift is positioned as a productivity boost — a way to fast-track ad development, optimize performance and reduce the friction between campaign ideation and deployment. But for agencies and brands alike, this evolution raises a host of deeper questions: Who really controls the message? I also see the risks.

Retail

Martech

SEPTEMBER 5, 2024

For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. For branded campaigns, free trials drove 167% more conversions per impression.

Non-Profit

Martech

APRIL 17, 2025

Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Did bidding on that branded term cause the conversion? Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized.

Non-Profit

illumin

DECEMBER 5, 2024

While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies. Identity graphs Identity graphs create profiles that can be used by marketers to create tailored campaigns by using AI to group identifiers into individuals and households.

Advertising

SmartBrief - Marketing

JUNE 2, 2025

Where AI has had the greatest impact in marketing is on the back end, doing what computer programs do best: analyzing data, looking for trends and insights and making data-based decisions. With the use of AI agents, Jellyfish says campaign launch times dropped 65%, performance is up 30% and infrastructure (labor, time, etc.)

Gen Z

Hootsuite

OCTOBER 2, 2024

Brands are focusing their social budget on the platforms where they see the best ROI, and you should too. Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion.

B2C

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law

Martech

JANUARY 31, 2025

Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Without a brand-first strategy, all your efforts are just noise. Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. Be bold with your brand promise.

Customer Journey

Martech

JANUARY 21, 2025

Start by asking yourself: Are users the primary focus or does the platform prioritize advertisers and partners? How does the platform present itself to brands? What to watch for: Platforms that promise consumers neutrality while selling advertisers influence. Look at its business-facing promotions.

Retail

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid.

Transform

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute highlights growing tensions between digital ad platforms’ desire for data and marketers who want to build consumer trust.

Non-Profit

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 05:44] One word: Branding! A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging.

CMO

Martech

APRIL 7, 2025

Equally important is how both acquisitions address the changing advertising landscape. Dig deeper: Acquisitions signal agencies are betting on influencer marketing What do the Lotame and InfoSum acquisitions say about the ad industry? Data collaboration platforms make that possible.

Advertisers

Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape.

Marketing Mix

Exposure Ninja

MAY 2, 2025

More importantly, most of these consumers aren’t loyal to a brand when they begin their search. And for prospects with no brand loyalty, that’s where their business will go. If you’re not visible, responsive, and easy to engage with online, they’ll scroll right past, no matter how established your brand is.

Digital Marketing

SmartBrief - Marketing

MAY 7, 2025

Traditionally, when brands needed to ramp up their marketing, the choice was simple: Staff-up an in-house team or hire an agency? Todays internal teams are staffed with ex-agency talent and bring sharper instincts for the brand than most outsiders ever could. Need tight brand alignment and cross-functional fluency?

Shipping

Sprout Social

JANUARY 30, 2025

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy. Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social.

CMO

Martech

JUNE 18, 2025

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies.

eCommerce

Power Digital Marketing

JUNE 7, 2025

Paid social advertising is more complex than ever. With algorithm changes, shifting consumer behaviors, and rising competition for attention, marketers must be strategic to drive meaningful results. From audience targeting to creative formats, these tactics are designed to help performance marketers maximize every dollar spent.

Transform

Sprout Social

JUNE 16, 2025

SocialDay is designed for social media marketing professionals, and each year some of the biggest brands in the world are involved with talks, lightning sessions, networking chats and more. MAD Fest MAD Fest 2025 , which stands for Marketing / Advertising / Disruption, is happening on the 1-3 July at The Truman Brewery space in London.

Social Media Marketing

Businesses Grow

JANUARY 20, 2025

I’ve learned to ignore these, but I’ve seen such an avalanche of headlines with some version of “the end of brands” that it was time to comment. I’d like to insert some common sense into the dialogue and explain why brands are more important than ever. What is a brand? That’s a brand.

Branding

Animalz blog

OCTOBER 24, 2024

So I switched jobs and went to an agency focused on performance marketing, where I was hired as an SEO content specialist. Attribution is much more about understanding how people are getting to your brand and what you can do to affect their perception of your brand.

Analytics

Animalz blog

JULY 8, 2025

In this episode, she reveals the “return on content spend” approach that converts performance-marketing skeptics into believers. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. So we used our performance marketing model to calculate the content’s return on spending.

Thought Leadership

Sachs Marketing Group

JULY 18, 2025

The digital marketing world stands at an inflection point. Artificial intelligence is no longer just changing how we optimize campaigns —it’s fundamentally altering how consumers discover brands, make decisions, and interact with advertising. Performance Max represents both an opportunity and a challenge.

Digital Marketing

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Marketing Mix

Duct Tape Marketing

APRIL 30, 2025

Key Takeaways: Human-centered marketing is the competitive edge in the AI era. While AI marketing tools are powerful, they cant replicate genuine human connection, emotional marketing, or brand experiences built around shared values and trust. Performance marketing has overshadowed the soul of branding.

Marketers

The Drum

JUNE 20, 2025

As Uber expands its promotional ride program globally, it’s quietly building a brand loyalty engine that lives inside your everyday movement. Uber’s expansion of Ride Offers across seven international markets marks a subtle but significant shift in how brands connect with consumers.

Branding

Set Up

SEPTEMBER 17, 2024

One thing is certain: demonstrating the ROI from marketing efforts is crucial for brands to stay competitive. Below are key budgeting challenges that marketers often face and practical solutions to help marketing leaders craft a stronger, more agile budget. , it has become more of a challenge to sort budgets.

CMO

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. Recently, the advertisers have returned.

Gen Z

Hubspot Marketing

APRIL 14, 2025

For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of branding, I go back to my memory of the GameCube boot-up screen and the feelings of joy and anticipation it evokes. Why use AI tools for branding?

Branding

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail