Search Engine Land

MARCH 14, 2024

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. Patrick’s Day available now, advertisers can effortlessly update their product images for the upcoming holiday on March 17th.

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Search Engine Land

APRIL 1, 2024

Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. Get the daily newsletter search marketers rely on. What is Walmart Connect? Why we care.

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Advertising Advertisers Retail Management 98

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create more engaging ads that are served to a higher-value audience. Get the daily newsletter search marketers rely on.

Product 112

Product Advertising Advertisers Promotion 112

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Advertising 114

Advertising Advertisers User-Generated Finance 114

Search Engine Land

NOVEMBER 7, 2023

Good products organically rank on relevant keywords. They show your ads on your other product listings. When Amazon ads cannibalize organic sales, it means less revenue for the same advertising cost. Efficient ad spend is essential for maximizing profitability and ensuring that the marketing budget is used effectively.

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Advertising Advertisers Transform eCommerce 113

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. There’s another type of advertising that’s often overlooked: programmatic advertising.

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Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Evolve your measurement The time is finally here.

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Advertising Advertisers Transform User-Generated 106

Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information.

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Search Marketers Neuromarketing SEO Marketing 129

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion per day.

Search Marketers 130

Search Marketers Real Estate eCommerce Marketing 130

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 113

Search Marketers CRM B2C Analytics 113

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. To deal with product data at scale, consider implementing product scoring. What is product scoring?

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Product Transform Price Market Trends 98

Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. For example, it is going to enable creators to bulk tag affiliate products in video libraries. ” Get the daily newsletter search marketers rely on. Why we care.

Product 120

Product Advertising Advertisers Search Marketers 120

Search Engine Land

OCTOBER 31, 2023

Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new report by DataFeedWatch. The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. Once you know the problem, make the required changes to your product feed or website.

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Product eCommerce Promotion Advertising 114

Search Engine Land

OCTOBER 4, 2023

Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. The new tools, which have been designed to maximize productivity, personalization and performance, include: Background Generation Image Expansion Text Variation Global roll out is expected to be completed by next year. Image expansion.

Advertising 106

Advertising Advertisers Product Management 106

Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. lead gen advertisers) the opportunity to target Amazon’s audience. Advertisers define their bids at the audience level, pairing them with creatives set at the campaign level. Get the daily newsletter search marketers rely on.

Advertising 112

Advertising Advertisers eCommerce User-Generated 112

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. Google Q4 search ad revenue: $43.3 billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Of that, $61.2

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Search Marketers Shoppers SEO Marketing 128

Search Engine Land

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. New capabilities.

Advertising 120

Advertising Advertisers Branding Search Marketers 120

Search Engine Land

NOVEMBER 27, 2023

Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. ” Get the daily newsletter search marketers rely on. Read our Google Ads Best Practices guide by Search Engine Land contributor Rémi Kerhoas for more information on using Google Ads. Why we care.

Advertising 105

Advertising Advertisers Promotion Search Marketers 105

Search Engine Land

JUNE 9, 2023

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Advertisers once again are not being given the choice to opt out. How have advertisers responded?

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Advertising Advertisers Digital Marketing Promotion 95

Search Engine Land

AUGUST 15, 2023

Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. They are one of the oldest ad products on X so it will undoubtedly come as a shock to advertisers to see them go.

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Promotion Advertising Advertisers Product 90

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Product Ads. What Product Ads look like. Why we care. What’s new? SUBSCRIBE See terms.

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Product Advertising Advertisers Price 89

Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. 2011: “Q. Hell yes we are!

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Search Marketers Non-Profit Marketing Marketers 119

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Existing brand safety controls.

Branding 108

Branding Advertising Advertisers Place 108

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience. Show information.

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Product Transform Shoppers eBook 111

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Retail and social: Why should you care?

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Retail Branding User-Generated SEO 104

Search Engine Land

JANUARY 1, 2023

The big PPC shifts of 2019 that will shape how we market in 2020. 2020: Automation, full-funnel campaigns, shoppable ads and privacy-fueled paid search changes in 2019. What makes people click on search ads? Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. by Brittany Page.

Search Marketers 115

Search Marketers Marketing Marketers Manufacturing 115

Search Engine Land

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers to mark the start of the holiday season. Photo search shopping. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers towards making purchases. Get the daily newsletter search marketers rely on.

Product 106

Product User-Generated Advertising Advertisers 106

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. 2011: The biggest “content farm” type brand that seemed to have suffered was Associated Content.

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Search Marketers Marketing Marketers Advertising 115

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. Update product listings.

Retail 94

Retail Product Non-Profit Price 94

Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Google Shopping Tops Amazon Product Ads: 32.7% Google Shopping Tops Amazon Product Ads: 32.7% million U.S. million more than Yahoo.

Search Marketers 94

Search Marketers Marketing Marketers User-Generated 94

Search Engine Land

JANUARY 27, 2023

DeepMind Buy Another Google “Moonshot” Of Sorts 2014: “It’s not hard to imagine that machine learning and AI would have broad application across Google, from search and mobile … to advertising, robots, autonomous cars, security and the connected home.” The product is not complete. It will improve.”

Search Marketers 120

Search Marketers Real Estate SEO Marketing 120

Search Engine Land

AUGUST 18, 2023

Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product.

Product 93

Product Retail Advertising Advertisers 93

Search Engine Land

AUGUST 17, 2023

It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services. Advertisers can disable this feature by opting out in Settings. Why we care.

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Advertising Advertisers Shoppers Product 93

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 The deal was first announced April 13, 2007.

Search Marketers 94

Search Marketers SEO Marketing Marketers 94

Search Engine Land

AUGUST 3, 2023

Meanwhile, revenue for Expedia , which did advertise with on the search engine’s new ad unit, reported a record second quarter with revenue up 6%. If financial risk is a concern, perhaps it may make more sense to trial a new product on a smaller scale rather than to disregard it all together. Why we care.

Product 98

Product Advertising Advertisers Performance Marketing 98

Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Others should focus on building good products, too.” billion in 2009 from $13.5

Search Marketers 95

Search Marketers User-Generated Marketing Marketers 95

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. From Search Marketing Expo ( SMX ).

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Search Marketers Manufacturing SEO Marketing 124