Search Engine Land

APRIL 13, 2023

According to a new report from Microsoft: Television streaming triggers a surge in search behavior, with Roku TV streaming advertisements resulting in a 9% growth in brand searches per user and an 11% uptick in clicks per user. The whitepaper. Here are some examples of how advertisers can apply the insights to their work.

Whitepaper 100

Whitepaper Retail User-Generated Advertising 100

Hubspot Marketing

MAY 9, 2023

Identify new channels for advertising [product] aside from [current platforms already in use]. Produce a podcast episode on the history and evolution of [brand or industry]. Generate ideas for cross-promotion with other businesses in the [market], specifically with brands such as [brand names].

Whitepaper 135

Whitepaper Transform Promotion Marketing 135

Martech

APRIL 6, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. Of those surveyed, 76% had noticed advertisements from brands.

Digital Marketing 99

Digital Marketing Advertising Advertisers Marketing 99

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Branding 138

Branding Transform Whitepaper User-Generated 138

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). One of my favorite tactics?

Whitepaper 118

Whitepaper Thought Leadership User-Generated Key Performance Indicator 118

Tiecas

MAY 17, 2024

A first impression can make or break a potential customer’s decision to engage with your brand. Offer engineers whitepapers or downloadable CAD files. Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers.

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Martech

FEBRUARY 6, 2024

“Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. We wanted to interact digitally, perhaps via QR codes, with in-store advertising. to drive demand and conversion.

Transform 112

Transform Whitepaper Direct Mail Marketing 112

Rock Content

APRIL 17, 2024

Videos share information: Introduction to your brand Explanation of products How-tos and helpful tips Product demos Content marketing and related strategies can be pretty powerful: Utilize blogs to share information. studies and white papers). Buyers tend to explore brands online while in-store. Post content regularly.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Trade Press Services Newsletter

OCTOBER 6, 2022

It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As a bonus, UGC can be more cost-effective than traditional advertising.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Tiecas

FEBRUARY 5, 2024

Competition from Larger Players : Competing with larger manufacturing companies with more extensive resources and brand recognition can be daunting. By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Bannerflow

DECEMBER 16, 2019

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. Yet, what does the future look like for programmatic? Programmatic TV and audio.

Advertising 65

Advertising Advertisers Whitepaper Digital Marketing 65

Hootsuite

MAY 9, 2023

The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. It also includes any blogs and articles, white papers, or case studies you publish. Email drip campaigns can be an incredibly effective form of advertising. Educational content.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Martech

MARCH 28, 2023

Connecting creative work to the customer journey with brain science In an interview, Tony Crisp , an innovative brand strategist and founder of CRISPx Brand Agency, described a methodology he pioneered to connect creative work to the customer journey using brain science, simplified into four distinct stages: Seek.

Customer Journey 133

Customer Journey Customer Whitepaper Marketing 133

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Reaching buyers today is difficult.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

AWeber

MAY 22, 2024

There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand. Landing pages deliver big on the things that matter most to your brand. Segment and personalize your marketing content. Improve PPC campaigns.

Whitepaper 90

Whitepaper Copywriting User-Generated Promotion 90

Businesses Grow

JANUARY 8, 2024

Advertising is less visible in a streaming media world and more expensive than ever. Where are these brand marketing dollars going to go? Advertising alongside creator content can jump-start the purchase funnel process, collapsing the awareness, interest, and consideration stages together. Let that sink in.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Adobe Experience Cloud Blog

APRIL 15, 2015

Imagine if your relationship with one of your favorite brands felt more like the one with your best friend. What if when you shared your interests, dislikes, and personality traits, the brand actually cared and responded with things that mattered to you, like suggestions based on your preferences and other meaningful content.

Advertising 126

Advertising Advertisers Whitepaper Thought Leadership 126

Hubspot Marketing

DECEMBER 14, 2023

Hence, it’s easy for search engines to read, trustworthy enough for them to recommend you, and a great way to grow your business without paying for advertising. If you’re a larger business with locations across the country, you may need to try another strategy that’s more dependent on brand recognition to cast a wider net.

SEO 103

SEO Whitepaper Advertising Advertisers 103

Search Engine Land

MARCH 14, 2023

Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms. To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue.

Digital Marketing 92

Digital Marketing Branding Advertising Advertisers 92

Set Up

DECEMBER 13, 2022

A hot topic capability amongst brands is Paid Media Marketing. We've been putting a lot of resources into audience design for social which includes pulling in brand data but also leveraging social listening data to learn more about possible prospecting audiences. Brand generated. We are surrounded by content.

Whitepaper 52

Whitepaper Thought Leadership Marketing Marketers 52

Hootsuite

JULY 25, 2023

Write a thirty-second TikTok script for a healthy snack brand. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Re-write this Instagram post for Twitter. INSERT POST].

Whitepaper 91

Whitepaper Gen Z Marketing Marketers 91

Lynton Web

APRIL 6, 2023

You’ll get faster results It’s targeted You’ll reach more people It will provide meaningful analytics It offers lead nurturing opportunities when using pay-per-click (PPC) ads When to Use Paid Media Here are a few great opportunities for using paid advertising to promote your work.

Inbound Marketing 97

Inbound Marketing Whitepaper eBook Promotion 97

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. And they already have much of the information that advertisers request from prospects in a lead gen form. Ani’s lead gen efforts focus primarily on Google Ads, Microsoft Advertising and Meta. There were more than 1.1

Social Media Marketing 113

Social Media Marketing B2C Whitepaper Marketing 113

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 108

Place Content Marketing Non-Profit Whitepaper 108

Search Engine Land

MAY 2, 2023

Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance. Advertisers interested in using the new cross-channel marketing approach, download the whitepaper for more info. Let’s dive in. reduction in CPC. Dig deeper.

Shoppers 85

Shoppers Whitepaper User-Generated Advertising 85

SmartBrief - Marketing

OCTOBER 2, 2023

Where companies need to begin when it comes to discussing diversity In a marketplace where customer experience is a top priority, consumers expect more from companies and their brands. Customers look for authenticity and evaluate brands across all touch points of the buying cycle. Marketers are falling short.

Marketing Strategy 52

Marketing Strategy Whitepaper Transform Marketing 52

Search Engine Land

JULY 26, 2023

Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. One great way to do this is through always-on marketing, which seeks to build awareness and create brand-relevant memories through messaging. Describes high-level category offerings. Provides social proof.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Hubspot Marketing

APRIL 5, 2023

Damages brand perception among research-stage buyers. Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). Anywhere your buyer personas go to read in-depth peer reviews and ratings of your brand, products and services.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Hootsuite

MARCH 16, 2023

Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Why use Microsoft Advertising (formerly Bing Ads)? We’ll give you some answers below.

Whitepaper 145

Whitepaper Advertising Advertisers Manufacturing 145

Search Engine Land

MAY 30, 2023

The advertising team may refer to audiences for remarketing. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Download a white paper.

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. Vanity metrics in advertising The online advertising industry is built on the back of impressions.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Martech

MAY 2, 2022

That’s why brands need a dedicated team to address issues as they arise and help build trust in their systems. “A Channels like email and advertising networks , as well as work platforms , all run on the power of the web. Brands that view these tools and technologies as valuable assets will more easily see the necessity of WebOps.

Digital Marketing 106

Digital Marketing Whitepaper Marketing Marketers 106

Neil Patel

JUNE 15, 2021

Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. In addition to simply operating as a help feature, chatbots can be used as a tool to improve site visitor experience, not to mention completely changing the way brands communicate and interact with their existing and would-be consumers.

Whitepaper 142

Whitepaper User-Generated Copywriting Advertising 142

Search Engine Land

JANUARY 5, 2023

Many of us are dealing with the challenges of lead generation in an advertising system that’s built for ecommerce. One option for lead generation advertisers is Target CPA (tCPA). Luckily, advertisers can control their CPCs – as long as they’re using a portfolio bid strategy. Lead generation automation challenges.

Whitepaper 94

Whitepaper eCommerce User-Generated Advertising 94

Rock Content

AUGUST 4, 2023

In this case, your budgeting must be based on paid advertising. Whether you’re a brand-new business or an enterprise company looking to expand to new markets, this planner is valuable. However, your project will realistically need multiple elements to achieve its goals.

Management 52

Management Whitepaper Digital Marketing Advertising 52

InTouch Marketing

JANUARY 31, 2024

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Key Tactics: Social media posts, paid advertising, influencer collaborations and community engagement.

Affiliate Marketing 83

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 83