SocialPilot

JANUARY 27, 2025

An example ICP: A marketing manager at a SaaS company with 100500 employees looking for ways to streamline campaign performance reporting. a CMO, IT manager, or procurement officer). Build Buyer Personas Buyer personas will help you get into details, representing specific roles (e.g., Slack recognized the power of social proof in B2B.

Thought Leadership

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. CMOs can learn from Jobs. Processing.Please wait.

Transform

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform

Hubspot Marketing

FEBRUARY 12, 2024

But when I spoke with Steve Yap , Google's Head of Google Marketing Platform - Americas, he expressed his enthusiasm and excitement for the future of advertising. We're at this inflection point, and we are working across the industry to rebuild advertising as we know it,” Yap says. “We Advertising and AI go hand in hand.

Transform

Hubspot Marketing

MAY 24, 2022

To combat consumers' concerns, regulations such as the EU ePrivacy Directive CCPA , and LGPD are increasingly requiring transparency around data collection, making a privacy-first marketing strategy necessary to reach global audiences. So while a privacy-first world might be new for some businesses, it's not new for all.

Transform

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO.

CMO

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing

Adobe Experience Cloud Blog

JULY 10, 2019

In today’s digital era of transformation, the experiences your organization provides are equally important. And to deliver remarkable customer experiences, you need to shift from a lead-based only marketing approach to a combined lead and account-based marketing strategy. And that’s where contact discovery comes in.

Marketing Strategy

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. It was mainly responsible for product launch campaigns and advertising initiatives. Marketing is an investment.

CMO

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform

Hubspot Marketing

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.

Market Trends

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. Every successful marketing strategy, be it avant-garde or staid and conventional, originates with the target market.

Transform

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO

Marketing Insider Group

FEBRUARY 7, 2013

That’s why in this Future of Marketing series, we are looking for the guidance and advice from the best minds in our industry. I started with my own prediction that the future of marketing lies in our ability to transform the entire enterprise into a truly social business. Tell us about some tough marketing challenges?

Customer

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase.

Transform

Martech

APRIL 1, 2024

Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events. ELG is a rethinking of the go-to-market force that drives marketing strategy.

Transform

The CMO Survey

SEPTEMBER 17, 2018

Recently, we had the privilege of interviewing Adobe CMO Ann Lewnes about the role of marketing in this transition. Lewnes learned everything she knows about marketing under the leadership of mentor Dennis Carter and CEO Andy Grove. Ann Lewnes, Adobe CMO 1. She shares insights from her journey.

Transform

Marketing Insider Group

OCTOBER 25, 2021

Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. The definition of what we consider as “marketing” is constantly changing and becoming broader. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends

Martech

DECEMBER 20, 2023

Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more. The CMO Podcast Host Jim Stengel is a true marketing legend. The podcast covers topics such as purpose, marketing strategy, leadership, and innovation.

Marketing Ethics

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!

CMO

Marketing Insider Group

NOVEMBER 25, 2019

The marketing trends that will dominate in the next 12 months will include Customer Experience , Employee engagement , and Content Visualization. The definition of what we consider as “marketing” is changing and becoming broader. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Collaboration within partnerships will increase.

Affiliate Marketing

Marketing Insider Group

MARCH 21, 2013

Currently, I am the SVP of Marketing Communications which is a group that is responsible for translating business strategies to marketing and brand strategy. I am a member of our Marketing Leadership Team to support our CMO with the transformation of the marketing organization.

Transform

Businesses Grow

APRIL 15, 2024

” It was signed by the CMO of a Fortune 100 company. Two years later, he hired me for a consulting project to transform his content marketing department. If I didn’t have a blog, how much would I have had to spend on advertising to have a success story like that? I was so tired of being sad.

Transform

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform

Marketing Insider Group

APRIL 20, 2020

If you can cultivate a culture that promotes psychological safety, you can transform a stagnant work culture, fostering engagement and a high level of collaborative work. Trish Mueller, the former advertising VP and CMO of Home Depot, suggests a few tips for managers who want to make themselves approachable.

Transform

Set Up

JANUARY 30, 2024

When I got into the business, few clients tied advertising efforts DIRECTLY to sales results. This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. Now, that time seems as quaint as the three-martini lunch.

Transform

Martech

APRIL 27, 2022

It surfaces opportunities that influence future marketing and content strategies (e.g., a paid search campaign can inform your organic SEO content strategy). It helps you do more with your advertising dollars and increase efficiency by reallocating spend to the most effective channels. Budget optimization.

Analytics

Digital Marketer

MARCH 25, 2024

We feel a pit in our stomach or a slight racing of the heart when our competitors’ ads or organic content seem to be taking over social media and the internet: Google Ads, YouTube, TikTok, newsletters, LinkedIn, programmatic… And don’t forget traditional advertising. Customers Oh! A major — colossal, even — KPI is lead generation.

Transform

Hubspot Marketing

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

Branding

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

Content Marketing

Use Insider

JULY 28, 2023

Director of eCommerce Read more G2 reviews from happy customers Multichannel marketing is still a valid strategy for advertising. The goal of this strategy is to get as many eyes on your brand as possible by reaching out to as many people on as many channels as possible.

Retail

Rock Content

JUNE 19, 2020

The annual Gartner CMO Spend Research 2019-2020 predicted that MarTech spending will keep rising —even during a period of marketing budget contraction. Some answers rise from the core of the Digital Transformation. Said that no wonder AI soon dominated most discussions when it comes to Digital Transformation.

Transform

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy

Set Up

OCTOBER 10, 2023

Conversing with leaders in different spaces reveals the commonalities and challenges all marketers are facing, and the patterns in our industry as a whole. In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before.

Transform