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What is Copywriting? The Science Behind Creating High-Converting Content

Jeff Bullas

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? Ready to dive into the world of copywriting? What is copywriting? Let’s get to it.

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IAB expects digital advertising growth to slow considerably this year

Martech

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. Copywriting (32%). This growth is notably lower than the 11.8% 2024 projection.

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The Science Behind Copywriting Headline Formulas That Grab Attention

Jeff Bullas

If you’re in the world of copywriting , you know that headlines are a big deal. In this article I’ll introduce you to some copywriting headline formulas that you can use to make your headlines super compelling and get readers clicking. I’ll show you the most popular copywriting headline formulas and why they work so well.

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The Art of SEO Copywriting: The No-Fail Secret to Creating Epic SEO-Friendly Content

Jeff Bullas

Others veer towards creative, meaningful SEO copywriting based on their past experiences. The art of SEO copywriting goes much deeper than meets the eye. Let’s take a look at what makes SEO tick , why copywriting matters and how you can make the most out of this digital phenomenon.

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Social Media Advertising in 2024: A Detailed Guide to Help You Get Started

Buffer Marketing

Enter: Social media advertising. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts. What is social media advertising? But what if you want some quick wins under your belt?

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The Ultimate Guide to Copywriting

Neil Patel

Great copywriting can move mountains. That’s the power of copywriting. What, Exactly, Is Copywriting? There’s a lot of confusion out there when it comes to copywriting. Copywriting is content writing with the direct goal of making a sale. Here’s a copywriting example from my website.

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Guardrails and governance: How to protect your brand while using AI

Martech

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Its not that different from a senior copywriter reviewing a junior copywriters work. It ensures marketing is ethical, compliant and aligned with broader organizational goals.

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