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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

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Podcast Advertising Basics for Ecommerce Brands

Practical eCommerce - Marketing

Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself. The post Podcast Advertising Basics for Ecommerce Brands appeared first on Practical Ecommerce.

eCommerce 115
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Research: Marketing Tech Is Broken. Here’s How to Fix It

The CMO Survey

Media Articles Research: Marketing Tech Is Broken.

CMO 100
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Understanding B2B2C Marketing: A Comprehensive Overview

Hubspot Marketing

B2B2C Marketing Strategy Example 4: Amazon Amazon runs one of the largest and most successful B2B2C marketing operations in the world. But they also had extremely limited capital, ecommerce capabilities, and access to consumers. Best for: B2B2C partnerships in which both companies have a significant consumer-facing element.

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Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

The CMO Survey

Media Articles Diary of a CMO: How Much Does Marketing Contribute to My Company’s Profits?

CMO 100
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CMOs: Bridge the Martech Gap Before Adding More Tech

The CMO Survey

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100
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CMOs, CEOs and Marketers are all Struggling With Martech Data Issues

The CMO Survey

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO 100