SocialPilot

MARCH 9, 2025

Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge. Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. How to Use Video Marketing?

Real Estate

Neil Patel

MAY 30, 2025

But successful manufacturing companies also invest in compelling visual and video marketing content. Digital marketing is a major focus for many manufacturing businesses. What Is Manufacturing Marketing? Content Marketing to Generate Leads Blog posts are a key part of content marketing for manufacturers.

Manufacturing

Lynton Web

MAY 8, 2025

Social Media Strategy Different social platforms serve distinct purposes in recreation center marketing. Here are some ideas that you can post across various channels: Facebook: Community building, event promotion, and targeted advertising to specific demographics within your service area.

Marketing Strategy

Sprout Social

MAY 29, 2025

X (formerly Twitter) saw 70% of marketers indicating a lack of trust in its ability to provide positive ROI. Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. Only 22% of marketers said long-form video had the highest ROI, and live video lagged further behind at 6%.

Gen Z

Martech

FEBRUARY 19, 2025

The app’s short video format allows for presenting intricate topics in an engaging and easily digestible manner. Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. Create educational and entertaining content.

Gen Z

Marketing Insider Group

JUNE 16, 2021

If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Keep reading, and you’ll begin to understand why you need to focus on video marketing and how you can get started developing a video marketing strategy.

Video Marketing

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos.

Video Marketing

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing

Adobe Experience Cloud Blog

MARCH 15, 2019

Try not to exceed more than 10 hashtags across your Twitter video marketing strategy, though. Get Outside the Marketing Bubble. Give them something besides an ad by providing snappy educational content , funny GIFs, and other internet-only pieces that feel less like advertising and more like an authentic conversation.

Advertising

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. I broke down each video into its main takeaways. Video 1: Creating Attention. Here’s what they said.

Video Marketing

OnPassive Marketing

OCTOBER 18, 2022

But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content? New Skills Required: Creating compelling VR videos requires different skills than traditional video production.

Video Marketing

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. It’s just that simple to begin a video marketing strategy. Now press record.

Video Marketing

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities.

Gen Z

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Videos that tell your brand story.

Content Marketing

Adobe Experience Cloud Blog

DECEMBER 7, 2018

These smaller platforms also make it easy for brands to leverage the most effective weapon in their arsenal: video marketing. Video is everything in an online world stuffed to the brim with content. By targeting lesser-known social media sites with high-quality video marketing , brands can achieve incredible ROI.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 22, 2020

Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and content marketing. Television spawned the rise of video marketing on social media. Do they prefer different types of information (promotional versus educational) in different formats?

Thought Leadership

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Laws and Ethics Marketing in General.

Law

Hubspot Marketing

JUNE 24, 2022

Some ways you could use marketing to advance that objective include: Creating and publishing content that educates your community on the state of animal welfare. Hosting a quarterly event with educational resources, foster training, and adoption opportunities. Choose, plan, and create your marketing strategies.

Inbound Marketing

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Search Engine Marketing. Video Marketing. Voice Marketing.

Stealth Marketing

Hubspot Marketing

JANUARY 5, 2021

Then, the call-to-action (CTA) in the caption rounds out the video by turning viewers into potential leads. More Explainer or Educational Videos. In 2021, brands will likely focus on educational content in their short-form videos. Think how-to’s, DIYs, and explainer videos. Takeaways for Video Marketers.

Gen Z

Marketing Insider Group

MAY 15, 2023

In fact, 70% of marketing technology buyers look for content on vendor websites. This means that your digital presence is essential to educating prospects and securing conversions. 8 Essential B2B Digital Marketing Strategies Perfecting your business’s B2B digital marketing means implementing strategies that generate results.

Digital Marketing

Adobe Experience Cloud Blog

AUGUST 27, 2015

Let’s put that in perspective…unless you’re currently enrolled in networking or university programs, you’d be hard-pressed to encounter that volume of current marketing education in one place—especially for free.

Thought Leadership

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. of all U.S.

Entertainment

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends

Marketing Insider Group

FEBRUARY 2, 2021

Here are a few costs to consider when building your budget and choosing your channels: Hiring a marketing team in-house vs. outsourcing the work to an agency. Marketing tools and software. Your budget for paid advertising. General costs for each digital marketing channel (to compare). Email Marketing. Pillar pages.

Digital Marketing

Search Engine Land

JUNE 14, 2024

We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take. Video: The secret weapon for brand differentiation and growth Video is a powerful medium because it leverages human-to-human connection.

Branding

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Introduce yourself: You can also use video to introduce your brand. Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. Use video to tell their story. .

Direct Mail

Hubspot Marketing

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. According to a recent study , millennials watch online videos for 2.4 This generation has actively rejected traditional advertising tactics. Millennials and Gen Z also have different attitudes around money.

Gen Z

Adams & Knight Marketing

JUNE 3, 2020

In total, the agency’s winning video marketing work includes six Silver Awards and four Bronze Awards on behalf of its clients in financial services, healthcare, and travel/leisure. The 2020 winners were chosen from more than 12,000 entries from 50 states and five continents by a council of more than 200 leading experts.

Health

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing

Martech

MAY 26, 2022

Marketers will also be able to moderate and engage with comments in real-time. Educational resources. Additionally, Hootsuite is rolling out TikTok-related resources for marketers. It’s also a place for authentic organic discovery and not just paid exposure for advertisers. Processing.Please wait. Why we care.

Social Media Marketing

Calvyn Lee Blog

DECEMBER 3, 2023

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. We have a full breakdown of HubSpot’s strategy in another post and video.

Content Marketing

Marketing Insider Group

DECEMBER 29, 2020

Personalization will arguably be the most crucial trend in the future of marketing. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Video Marketing and Sales. Mobile video consumption increases by 100% every year.

Market Trends

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Gen Z

Adobe Experience Cloud Blog

AUGUST 21, 2018

Badly formatted and sized images will put potential clients and customers off, and it raises questions about your ability to properly use the platform you’re advertising on. Traditional advertising methods, including banner ads, are still extremely valuable and can be used effectively in your broader marketing campaigns.

Thought Leadership

Martech

JUNE 3, 2022

In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S.

Digital Marketing