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SMS marketing – what it is and why you should care

illumin

As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Like email marketing, SMS marketing is a form of opt-in marketing. Like email marketing, SMS marketing requires a subscription.

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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. Not ideal for advertisers. We also know marketers are great at adapting.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. The answer is a resounding “yes.”

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

That’s not to say this isn’t an important piece of the puzzle, but as it’s increasingly common for marketing automation platforms to sync directly with your CRM system, there is a lot more risk — and opportunity — in understanding the bigger picture of how data is flowing into your CRM system before it hits your marketing automation platform.

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Top 12 Digital Marketing Trends in 2023 You Should Know

Digital Marketer

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends.

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Welcome to the Metaverse: Friday’s Daily Brief

Martech

If you’re a consumer brand, do you even know if consumers are actually there, or if the metaverse is only populated by other marketers checking off the box for their bosses? Email marketing M&A is seeing a surge. Dennis Publishing’s goals included improving advertising, affiliate programs, subscriptions and e-commerce plays.

Transform 101
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Data and confused: The increasing complexity of digital ad targeting

Martech

Email marketing remains an underutilized communication channel for many businesses. However, the impending death of the cookie has given rise to new and better innovative solutions for businesses to grow; it’s now possible to own and control their data and targeting abilities through identity resolution and behavioral tracking.