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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

but near enough for the epicenters of media and tech companies to make a long weekend to explore the issues and challenges converging on the digital advertising space in the next few years. He also noted that efforts to expand some services globally often mean looking at localized needs. Palm Springs, Calif.

CMO 52
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The Future of Marketing Is More Human Than Ever

Duct Tape Marketing

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

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AI Advertising: Pros, Cons, Tips & Examples

Hubspot Marketing

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

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What Good Content Localization Does to Your Global Marketing Strategy

Scoop.it!

We can see this very obviously with McDonald’s, the fast-food chain. Whether it’s lacking diversity when advertising to a diverse public, messing up gender norms for a particular society or using music associated with a particular political party, it can be pretty easy to alienate your potential buyers. So, sally forth and hop-to!

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media marketers are also betting big on influencer marketing in 2023. Influencer marketers work with influencers/creators in fashion (41%) the most, followed by lifestyle/vlog (40%), fitness/health (37%), food (34%), travel (33%), and family (33%). Check out this Academy Course on Instagram Advertising.

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The One Thing Every Marketer Should Do

Neil Patel

For example, roughly 5 years ago I came up with the concept that I needed to go after global markets and compared to any of my competitors in the digital marketing realm, I’ve crushed all of them when it comes to global marketing. Airbnb wasn’t built through paid advertising. Nike wasn’t built by SEO.

Marketing 145
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12 Niche Marketplaces to List Your B2B Services

Neil Patel

This niche B2B marketplace also offers advertising tools, data and analytics, and customer support, so your business is always set up for growth. This marketplace is perfect for wholesale brands looking to open up their product sales and get competitive on a global market. Mable – Food & Beverage.