Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys. Haven’t thought about accessibility in marketing yet?

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Girl Power Marketing

JUNE 27, 2022

While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 121

Gen Z Millennials User-Generated Shipping 121

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. “I can count all the platforms that focus on elevating Black and Brown voices in media on one hand.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Digital Marketer

JUNE 7, 2023

So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business. What is Ecommerce Social Media Marketing? So, now that you know what ecommerce social media marketing is and the benefits it offers let’s look at how to use it.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Spiralytics

APRIL 12, 2023

The platform also has a robust advertising system, which makes it easy for brands to promote themselves and grow their audience. Twitter Twitter is another popular social media site, boasting more than 450 million monthly active users. Here are some of the most effective viral marketing techniques: 1.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Sprout Social

MARCH 31, 2022

This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases. The good news?

Gen Z 119

Gen Z Entertainment Law Fashion 119

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Corporate reputation is the leading area of growth for PR leaders this year, followed by strategic consulting and corporate social responsibility.

Communications 104

Communications PR Gen Z Analytics 104

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. Today, consumers have an increasing number of options for how to interact with your brand.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Advertise on TikTok.

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Hootsuite

APRIL 3, 2023

Start experimenting with social media advertising on a budget. User-generated content can help you: Earn trust. Partner with others Influencer marketing may already be part of your social media marketing strategy, but what about partnering with other brands?

Gen Z 111

Gen Z User-Generated Transform Education 111

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. This is why people don’t trust marketers or advertisers. Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.

Shoppers 126

Shoppers Product Gen Z Promotion 126

Girl Power Marketing

SEPTEMBER 30, 2021

From Social to Advertising. At launch, TikTok offered no advertising opportunities for brands. Influencers quickly discovered how to share marketing material on behalf of the brands they worked with, but advertising directly through the platform wasn’t possible. From Teens to Everyone.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

Exposure Ninja

OCTOBER 2, 2023

Image Source Making use of advertising space on the side of buses or posters inside trains or buses can be another great way to get your message seen by a local audience. Some TV channels allow for regional advertising, so you may want to make something specific to your area. TV adverts don’t need to be as grand as Coca-Cola ones.

PR 52

PR Marketing Marketers Promotion 52

Martech

MAY 14, 2024

The loss of the hugely popular social media platform could mean big changes for brands’ influencer marketing in the United States. of social media users in the U.S. on digital advertising, according to Statista. ” Benefits of a multi-channel strategy The same is true for advertisers.

Influencer Marketing 108

Influencer Marketing Gen Z Law CMO 108

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. Did you know?

Influencer Marketing 77

Influencer Marketing Gen Z Social Media Marketing Communications 77

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hootsuite

DECEMBER 8, 2022

marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S. Why are brands spending their marketing dollars in this way? Because influencer marketing works. Because influencer marketing works.

Gen Z 95

Gen Z Influencer Marketing User-Generated Promotion 95

Hootsuite

JUNE 7, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. An Instagram campaign is when Instagram business profiles share content designed to achieve a marketing goal. Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. 9 types of Instagram campaigns.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Spiralytics

FEBRUARY 21, 2023

Have you ever bought an item because you saw it advertised on social media? You’re scrolling through social media, see a product review video where someone talks about their experience with a brand, and the positive reviews hook your interest. Gen Z (18 to 24 years old) accounted for 421.1

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Marketing Insider Group

OCTOBER 25, 2021

Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. The definition of what we consider as “marketing” is constantly changing and becoming broader. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Spiralytics

FEBRUARY 7, 2023

Social Media Statistics in the Philippines There were 76.01 million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% Contact us today at [link].

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hootsuite

OCTOBER 22, 2019

Instead, use social media analytics tools to get detailed information about your own audience, for a better content strategy and ad targeting. For more details, check out our post that breaks down all the key Instagram demographics for social media marketers. Instagram’s potential advertising reach is 849.3

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget? Sources: SEM Rush.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Buffer Marketing

OCTOBER 9, 2023

This could lead to lower advertising competition and costs on Meta platforms. It might be time to re-evaluate your advertising strategies on these platforms. Use these tools to optimize your learning and recruitment initiatives, and to improve marketing and sales strategies.

Gen Z 87

Gen Z User-Generated Transform Education 87