Sprout Social

JUNE 24, 2025

Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Gen Z users create more content, taking 1.4

Gen Z 67

Gen Z Millennials User-Generated Advertising 67

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. For more details, check out the full case study here.

Advertising 52

Advertising Advertisers Gen Z User-Generated 52

Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Reddit is also changing the search landscape.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertising 105

Advertising Advertisers Gen Z Inbound Marketing 105

Hootsuite

DECEMBER 10, 2019

The Facebook Group includes no product placement posts or advertising. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents). It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? What you should do in 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Neil Patel

SEPTEMBER 29, 2020

When choosing a social media marketing company you also need a good understanding of how they’ll work with you to achieve the outcomes they promise. One goal of social media marketing and advertising is to expand your reach to new followers. Social media should be an essential part of your marketing mix.

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Hootsuite

OCTOBER 27, 2020

The company’s own tools show that Instagram’s advertising audience has grown by more than 76 million over the past three months, reaching a total of 1.16 For context, Facebook’s global advertising audience grew by just 45 million during the same period, although its total advertising audience of 2.14

eCommerce 145

eCommerce Gen Z Shoppers Communications 145