Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

illumin

NOVEMBER 7, 2023

Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. What is journey marketing?

Advertising 52

Advertising Advertisers Gen Z Transform 52

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. While we know it can be difficult to keep up with all the latest updates, Meta is sharing the best practices you can apply for your advertising. If you missed any of these special events, don’t feel disheartened.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. The typical B2B marketing strategy might be buttoned up, but at least this is TikTok, not LinkedIn. of its US user base to be exact.

Gen Z 91

Gen Z User-Generated Entertainment Millennials 91

Hubspot Marketing

DECEMBER 5, 2022

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. Contextual Advertising. Contextual advertising is all about putting ads in the right places.

Gen Z 107

Gen Z Millennials Marketing Marketers 107

Hubspot Marketing

DECEMBER 8, 2023

47% of all global purchases take place online. Paid search accounted for 39% of advertisers’ budgets. 45% of small businesses have a paid search strategy in place , and 55% of them use display ads. 40% of advertisers say their PPC budget is lower than they’d like. 96% of Google’s revenue comes from Google Ads.

Gen Z 96

Gen Z User-Generated eCommerce Finance 96

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Programmatic TV is growing fast.

Advertising 89

Advertising Advertisers Gen Z Place 89

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. So, what does all this mean for LinkedIn in 2024?

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Exposure Ninja

JULY 13, 2022

This guide explains SHEIN’s marketing strategy, and how you can replicate it. SHEIN’s Social Media Strategy. In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN’s Website and App.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Rock Content

OCTOBER 20, 2023

In this same context, traditional advertising was challenged. Thus, partnerships between brands and influencers consolidated Influencer Marketing and a marketplace of services and tools — the Creator Economy — that help this type of partnership thrive. Why Hire Influencers for Your Marketing Strategy?

Influencer Marketing 86

Influencer Marketing Gen Z Marketing Marketers 86

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 120

Branding Fashion Gen Z B2C 120

Scoop.it!

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Sprout Social

JANUARY 26, 2023

Chances are at least one person you know shares your enthusiasm for that place. Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing?

Gen Z 123

Gen Z B2C Shipping Marketing 123

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 134

Millennials Gen Z Retail Marketing 134

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Programmatic TV is growing fast.

Advertising 52

Advertising Advertisers Gen Z Place 52

SmartBrief - Marketing

JULY 11, 2023

With so many brands vying for the attention of their consumers, it’s essential to ensure a successful communication strategy in order to boost brand awareness, build trust and create stronger relationships with potential buyers. So how does one remain genuine online while also staying true to the company message?

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Looking to connect with Gen Z?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Globally, 25-34-year-olds are LinkedIn’s advertising audience’s biggest cohort. Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. This makes sense.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. 4 quick tips for successful Twitch influencer marketing. Work with the right streamer.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Sprout Social

MARCH 31, 2022

This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. The good news?

Gen Z 119

Gen Z Entertainment Law Fashion 119

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Programmatic TV is growing fast.

Advertising 40

Advertising Advertisers Gen Z Place 40

Spiralytics

APRIL 12, 2023

The platform also has a robust advertising system, which makes it easy for brands to promote themselves and grow their audience. The platform also has an advertising system that allows marketers to promote their content within search results. And through word-of-mouth marketing, customers do the promotions for the brand.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Sprout Social

JUNE 9, 2022

In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok. You can also choose a sound from the TikTok audio library to include in your video.

Gen Z 131

Gen Z Entertainment Branding Analytics 131

Hubspot Marketing

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Facebook has a whopping 1.59

Shoppers 125

Shoppers Product Gen Z Promotion 125

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are placing a higher value on the overall shopping experience than ever before.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Marketing Insider Group

JUNE 14, 2021

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. When all this other advertising and spam and interruptions fade away. Instead of sell, sell, sell. What do you mean?

Gen Z 74

Gen Z Health Marketing Marketers 74

Martech

MAY 13, 2022

This is a mobile marketing tactic that uses beacons—small devices that transmit Bluetooth signals—to trigger ads, content, or alerts on a user’s smartphone. Beacons are physical gadgets tucked in unobtrusive places (e.g, It also requires good judgement by the marketer as to when is best to reach out to that shopper.

Transform 125

Transform Gen Z Shoppers Retail 125

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Advertise on TikTok.

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. These were some interesting hotel social media marketing strategies, weren’t they?

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hootsuite

DECEMBER 15, 2021

Advertising on TikTok is hotter than ever. That’s a lot of time to be advertised to. Read more about advertising on TikTok in our complete guide to TikTok Ads. But don’t worry, we’ve still got you covered: this list covers the hottest general trends as well as tips for identifying current trends. Trending dances.

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Spiralytics

JANUARY 22, 2023

Read on to find out more about responsible marketing and how you can effectively integrate this strategy into your marketing policy. What is Responsible Marketing ? Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52