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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Martech

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Buying online ads isn’t cheap.

Retail 117
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AI-powered martech news and releases: August 1

Martech

It integrates AI and automation to manage advertising campaigns at scale across various social media platforms through a user-friendly interface. Innovid’s Harmony Frequency is a holistic frequency management solution for CTV and digital advertising. developed a programmatic, self-serve CTV advertising platform.

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Google’s Ads Data Hub: What you need to know

Search Engine Land

To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. ADH allows advertisers to integrate and analyze data from Google Ads and other sources, offering deeper insights into customer journeys and ad performance while maintaining privacy compliance.

CRM 94
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LinkedIn influencer marketing: Untapped opportunity

SmartBrief - Marketing

Now, video consumption on LinkedIn is up 36% year-over-year, according to Derella, and the company recently announced it will share advertising revenue with creators because of this growth. This move places LinkedIn among the few social platforms, alongside YouTube and Snap, to do so – further solidifying it as a hub for creators.

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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up

Search Engine Land

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. ” While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise.

Retail 76
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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Data-Driven Decisions: The ability to analyze data and set measurable KPIs is essential.

CMO 86